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I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of socialnetworking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of socialnetworks? And so it goes with socialnetworking.
Guerrilla marketing is a generic term for the use of unconventional marketing strategies, and because online marketing channels are so narrowly structured, offline is the best arena to flex your small business’s guerrilla marketing muscle. So, starting now, ignore what you know about marketing channels, and let your inner child out to play.
Snapvine was my first experience being in the driver’s seat of the fund-raising process, and in the 3 years prior to our acquisition we raised over $10mm in venture capital.
The Seattle team would work with me to build the spec and the mockups. We decided to move out of socialnetworking. This process of evolution involves both official and unofficial channels of collaboration. Official channels are scheduled group meetings, presentations and brainstorming sessions.
As a side note, if you’re interested in applying to TechStars Seattle for this fall, the application page just went live a few days ago and can be found here: [link] It was by far the best decision we’ve made, and I’d highly recommend this route for any early-stage entrepreneurs. an iPad 2 Killer?
And if you look elsewhere at places like Seattle you see the same pattern; Microsoft may have been built in Redmond, but Amazon and many of the more recent startups like Zillow, Redfin, Zulily, etc are all in Seattle’s downtown core. So why are software & internet startups more urban today than 5-10 years ago?
So I tell people to pick a marketing channel that they personally like. If you have a great answer to that question and the first one, the third thing is you need to pick channels where your audience actually pays attention. If you hate SEO, you hate content marketing, fine. Go for ads or PR or something else.
Ashish Soni, a professor at the University of Southern California School of Engineering, and the executive director of its Digital Innovation lab, says that in the past many of his graduates would have gone directly to Seattle or San Francisco, but now theyre staying put, getting hired by local start-ups. Most Popular. Nokia cuts U.S.
Sean and Shawn from Napster met in an IRC channel. Other cities like New York, Boston, Seattle, LA and Austin TX also have pretty strong startup communities. Fortunately, there are a number of examples of successful founding teams that met outside of school. Chad and Steve from YouTube met while working at PayPal.
For example, MySpace might have been the best socialnetworking site around for connecting with friends, but the overbearing profiles and flashing backgrounds pushed me away. There are other socialnetworks that look more aesthetically pleasing. More people could learn from that quote. Its very disheartening.
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