Channel SEM Vertical 
ConversionXL
FEBRUARY 3, 2022
You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It’s about identifying the channels and tactics that work best for your organization and then maximizing marketing efforts by confirming the best moves through experimentation. What is growth marketing? And what it isn’t).
Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?
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Steve Blank
APRIL 15, 2011
This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. The team concluded that AdWords may not be the best channel to create demand. The Week 5 Lecture: Channel.
Up and Running
JULY 26, 2016
Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work. Google AdWords or SEM (expensive).
www.launch.co
JULY 25, 2012
I actually dont exactly know what the jump from 9 to 10 requires, as Im reserving 10 for some magical moment that happens when you channel the spirit of Steve Jobs, Elon Musk, da Vinci or Jesus (in that order). Competition is fiercer, winners win more and every vertical has many more losers. From 9 to 10? A 10 is JobsMuskDivinci-level.
marketingland.com
JULY 11, 2012
Blocks 5-8 have been designed to read easily in a horizontal or vertical format, so the reading order transitions as naturally as the layout. SPONSOR MESSAGE: Search, social, and mobile marketing – How to integrate SEM with emerging media channels. Blocks 2 and 3 scale to become smaller images. See more at Search Engine Land.
ConversionXL
JULY 19, 2016
Dealing with a lot of segments and messages didn’t let us coordinate retargeting campaigns in social or SEM. In that sense, keeping things simple might actually lead to a better end result because you are able to include more teams/channels in your campaign. Bonus Tips for Your List Cleanup. Retarget the Cleaned Up Emails.
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