Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 92

Channel Acquisition Framework B2B 92

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. Step 2: Choose your sales channels. Direct sales: Selling one-to-one.

Belarus 137

Belarus Viral Channel Startup 137

Hearpreneur

OCTOBER 25, 2023

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). 6- Hire an attorney and SEO expert Photo Credit: Priscilla Christine When establishing your business, there are several essential tips to keep in mind for long-term success.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

The Next Web

DECEMBER 12, 2013

Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic. After working with tens of companies on growth, we’ve seen there are generally three ways of growing: SEO, word of mouth/ viral, and buying traffic,” he says.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Hearpreneur

JANUARY 22, 2023

#11- Artificial Intelligence Photo Credit: Michael Cooper One trend I am starting to see take off in the SEO industry is the use of AI. Artificial intelligence (AI) is already starting to have a significant impact on search engine optimization (SEO) for agencies. Thanks to Michael Cooper, WebWorx ! #12- Thanks to Rajan Ad, DbdPost ! #25-

Artificial Inteligence 127

Artificial Inteligence Technical Review Entrepreneur Social Media 127

YoungUpstarts

JULY 19, 2018

Whilst I think people are seriously underating the importance of SEO, there are plenty of people I know who are KILLING IT with Pinterest. As Facebook throttles more and more traffic to websites, SEO will make a big comeback. Maybe I should set up the first live growth hacking channel before someone else does…. What’s the point?

Social Media 113

Social Media Media SEO Channel 113

The Next Web

JULY 20, 2013

Try what I call the “the viral reality check” or “bar test”: show your bar buddies your new app. A website will also allow you to use old-school marketing techniques of site promotion like banners, SEO and link exchanges. From my experience, these are the most effective channels for creating a steady download stream.

PR 157

PR Development Team Review Viral Mobile 157

Duct Tape Marketing

MARCH 21, 2024

Tim shares his expertise on the ever-evolving world of SEO, shedding light on the crucial components that contribute to successful online visibility and rankings. Tim shares his expertise on the ever-evolving world of SEO, shedding light on the crucial components that contribute to successful online visibility and rankings.

SEO 91

SEO Technical Review Viral Video 91

sharkseo.com

NOVEMBER 29, 2010

[link] Home Archives Search Game Who Is Shark SEO? RSS Feed 19 Nov 2010, Posted by admin in Featured , Nohat , 26 Comments SEO Advice for Bootstrapped Startups SEO can provide a hugely valuable source of traffic, if done right – especially for a bootstrapped startup where money is tight. Don’t do SEO Wow.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Women Entrepreneurs Can

SEPTEMBER 6, 2020

User-Generated Content (UGC) is one of the most cost-effective and efficient SEO strategies. Conversions are crucial to say that SEO strategies are working. It is not just a channel to entertain but has become a useful tool for brand-building and an effective avenue for CSR (corporate social responsibility) activities.

Software Review 94

Software Review Social Media New Zealand Silicon Valley 94

Up and Running

JANUARY 22, 2020

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Search Engine Optimization (SEO).

SMS 101

SMS Marketing Affiliate Social Media 101

Startup Lessons Learned

NOVEMBER 7, 2008

This is one of the blog we posted about how some company is doing SEO to promote the website. I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Up and Running

JANUARY 27, 2021

This unique vacation rental software allows you to: Handle bookings Management multiple properties Build a website Sync third-party booking channels Process payments. Plus, just because you integrate Lodgify into your tech booking stack doesn’t mean any of your other channels are on the sidelines.

Software Review 79

Software Review Software Technical Review Social Media 79

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., SEO, email marketing, Facebook advertising). Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Focus on the channels that offer the best ROI.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. If you sell an online service that solves a defined problem, you can compete in SEO or SEM.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Prioritize marketing channels based on customer feedback. How often do you check your email inbox?

eCommerce 129

eCommerce Marketing Social Media Retention 129

mashable.com

MAY 28, 2010

A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. Plus, since spammers rely heavily on popular keywords, names generated solely with SEO in mind can seem spammy. Just don’t forsake that natural ability because you’re so focused on domain names, SEO and empty vessels. Is It Sticky?

Naming 94

Naming Technical Review Social Media Startup 94

YoungUpstarts

NOVEMBER 6, 2019

With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. In order to match the best Digital Marketing Channel Mix to your business objectives, it is important to have a good understanding of each of the channels available, how they work, and how to best leverage them.

Channel 165

Channel PPC Marketing SEO 165

ConversionXL

APRIL 13, 2017

Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. This usually comes down to very company specific things, like what channels are effective for growth. SEO-focused? Hire the best SEO specialists for your growth team. Data Analysts.

Analytics 99

Analytics Engineer SEO Channel 99

mashable.com

OCTOBER 27, 2010

COMEDIVA, a web production company developing a female-driven video comedy site, is searching for that multi-talented web developer / designer / SEO guru who can handle. View more jobs » View Comments Ryan Rosado Wednesday 27, 2010 @ 1:14 am This is wonderful resource/nugget for budding entrepreneurs (as myself).

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 14, 2013

It’s built perfectly for viral distribution and thus produces pillar effects almost effortlessly. With each embed of your graphic, you get a link back to your site for traffic and SEO benefit, plus the kudos that comes from being the source of a potentially industry defining information source. The Infographic. The Mega How-To.

Media 111

Media Audio Video Social Media 111

ConversionXL

MARCH 31, 2021

For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank. The more shares a piece of content gets, the higher the chance of it ‘going viral. Search Engine Optimization (SEO). The process of keyword research for SEO alone, can help you understand what your audience wants.

SEO 163

SEO Metrics Social Media Audience 163

Both Sides of the Table

SEPTEMBER 14, 2010

Just because you use all of the products, read all the tech journals, back-channel at all of the right cocktail parties and know a couple of guys at Twitter or Facebook does not mean that you necessarily have well refined domain knowledge. They have real stories about what drives user engagement and viral adoption. Access to Deal Flow.

Angel Investor 288

Angel Investor Deal Flow Viral Algorithm 288

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. One of the biggest channels to do that is through organic search traffic. The best SEO teams are formed by being cross functional (designer, content, SEO, engineer).

SEO 134

SEO Metrics Analytics Search 134

Software By Rob

MARCH 26, 2015

The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – that means a one-time sale product, with a single traffic channel. In my case, that meant getting good at SEO with my first project, instead of trying to learn SEO, Adwords, Facebook ads, etc.

Bootstrapping 41

Bootstrapping Technical Review SEO Revenue 41

Up and Running

JULY 26, 2016

Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work. The cornerstone of any business is that LTV > CAC.

Revenue 60

Revenue Acquisition Channel Campaign 60

The Next Web

MAY 5, 2013

At a startup, you may not know who your core customer base is, why they buy your product (or whether they will at all), what marketing channels will work the best. Growth hackers also don’t have to use viral loops: would you say that the Groupon guys didn’t use growth hacking to grow to 180 million users?

Marketing 165

Marketing Viral SEO Analytics 165

The Startup Magazine

MARCH 28, 2021

Some other important metrics to consider while measuring website traffic include: Numbers of sessions: It includes assessing how successful traffic-building strategies (SEO, PPC, etc.) Channel: Finding out which sources, such as email, organic search, and email, are used to calculate website traffic is another way to do so.

SEO 183

SEO Social Media Search Campaign 183

Software By Rob

MARCH 26, 2015

The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – one that only requires a single traffic channel. As for a single traffic source , focus on figuring out one way of generating customers, instead of trying to master all the different traffic channels at once.

Bootstrapping 36

Bootstrapping Technical Review SEO Revenue 36

ReadWriteStart

FEBRUARY 25, 2020

It involves using digital outlets like websites, social platforms, and software applications as marketing channels. Viral marketing. Small businesses and, indeed, startups can leverage the power of digital channels to build their brands, get leads , and reach more of their target audience. Infomercials.

Marketing 158

Marketing Early Stage Startup PPC 158

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally. Get Semrush.

Marketing 94

Marketing Differentiation B2C PR 94

Duct Tape Marketing

DECEMBER 14, 2017

Being a guest on podcast, getting yourself booked on podcast is a really really great SEO tactic, great brand building tactic, Podcast Bookers can get you booked on two to three to four podcast every single month on auto-pilot. You get great back links. People want to share that content, maybe you can even transcribe that content.

Kansas City 61

Kansas City CTO Hire Las Vegas Software Developers 61

Duct Tape Marketing

MAY 1, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that. All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. John Lee Dumas: Sure.

Portland 74

Portland Audio Technical Review Video 74

The Startup Magazine

JULY 28, 2023

SEO – Search Engine Optimization for Online Marketing Concept. You must represent your brand in your bricks & mortar building, online via your website, through your social channels, and in any other ad campaigns you run. If you go viral, your brand will soar. trillion E-commerce industry.

Marketing 143

Marketing Social Media Audience SEO 143

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. Moz ‘s Whiteboard Friday with Rand Fishkin is a great example… Every Whiteboard Friday video is posted to the dedicated playlist on Moz’s YouTube channel. But even they struggle to repeat their original success.

Video 48

Video Conversion Mobile Search 48

Software By Rob

MARCH 26, 2015

The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – that means a one-time sale product, with a single traffic channel. In my case, that meant getting good at SEO with my first project, instead of trying to learn SEO, Adwords, Facebook ads, etc.

Bootstrapping 27

Bootstrapping Technical Review SEO Revenue 27

The Startup Magazine

JUNE 6, 2021

Do your market research to see what type of service consumers look for in your line of work, what products are currently trending, as well as what channels of communication and type of content your consumers prefer. Come Up with a Business Plan. Creating a business plan shouldn’t be something way too time-consuming.

Social Media 174

Social Media Affiliate Audience Startup 174