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Transcript of Building a Fanocracy Around Your Business

Duct Tape Marketing

Scott: They built a social network before Mark Zuckerberg was even born. They have a YouTube channel where they provide valuable information, they have a Hagerty Driver’s Club that people are members of, they get all sorts of great benefits. Yeah, they’ve created an incredible tribe.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? Even the people who powered your investment in Social Media, the Gurus, have, reluctantly, accepted this reality.