Global Multichannel Consumer Behaviour (Research/Purchase) Analysis
Occam's Razor
OCTOBER 15, 2012
I’m really not interested in running my social life online and I am worried about data privacy and security. And to think you've been pimping social media on every company you can find. :). With books, just 14% of the people used both online and offline channels. It is the lead influencing channel.
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