Brandanew

MAY 6, 2016

The way a new customer was acquired wasn’t just through a single channel but spread across. With a strong background in business development, today we have Partner and Executive Vice President at Acquirent, Geoff Winthrop sharing his thoughts on the new world social sales. New Tasks For Salespeople In The Social Era.

Social Media 100

Social Media Curation B2B Sales Cycle 100

Duct Tape Marketing

JANUARY 17, 2014

Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%). Start a YouTube channel. Post them to social media and your blog page. Go forth and conquer. A marketing video on your site is just the beginning. Incorporate video on landing pages.

Video 78

Video Marketing Harvest Bandwidth 78

ConversionXL

AUGUST 23, 2017

First, Outline Your Personas, Timeline, and Channels. Three other aspects to keep in mind are User Personas, Timeline, and Channels. What channel(s) have you chosen to analyze your customer experience on? It will arm them with more design thinking than the most cutting edge white paper.”

Customer 130

Customer Channel Design Retention 130

YoungUpstarts

DECEMBER 8, 2015

New businesses need to harness their data; market research, case studies, new theories, and take advantage of the growing variety of channels through which they can be shared. A well-framed narrative that drives a relevant industry point of view is key. Here are 5 key tips to get you started, from the entrepreneurs that have been there.

Leadership 100

Leadership Colombia Technical Review Differentiation 100

ConversionXL

MAY 27, 2022

The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which channels have the best engagement? Sprout Social research shows that when a CEO has an active presence on social media, 70% of consumers feel more connected to that brand.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

FEBRUARY 18, 2020

They can pour through the pages of your website, read reviews from existing customers to glean the unvarnished truth about your business, and peek at your social media presence to get a better sense of your personality. It shouldn’t be the white paper or Ebook that’s available for download on your website.

Sales 100

Sales Vesting Technical Review Channel 100

YoungUpstarts

MARCH 27, 2020

Social-Media Micronarratives. . Motion graphics and videos can be cut up or repurposed into bite-sized GIFs for sharing across social media channels. But they’re not the only type of visual content that’s right for social. Visual eBooks & White Papers.

Marketing 232

Marketing Social Media Public Relations Widget 232

Duct Tape Marketing

MAY 2, 2024

So the reason why there's so much there is because we want to make sure that when we're doing all of those things and all of the other channels that we're on one plus one equals three, instead of I'm doing this over here and I'm doing that over there. For my work, it's usually LinkedIn, but there's many other channels.

SEO 91

SEO Search Generative AI Engineer 91

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 265

Marketing Viral SEM Startup 265

ConversionXL

JANUARY 4, 2016

B2B clients need multiple touches, more one-on-one conversations, and outreach through various channels in that process of converting them from onlookers to prospects to leads and eventually to customers. This could happen on your site or on social media. Source of traffic – What channels are your new visitors entering from?

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 235

Marketing SEM Startup Viral 235

Up and Running

MAY 21, 2014

” Things like our blog content, social media, and what they find on our website. And so it’s not just about creating eBooks and blog posts and white papers, and you know, all the things that, you know, we can add up and say, “Look at all the content we have.” What about trust? Even S.E.O.

Marketing 72

Marketing Social Media Sales Media 72

YoungUpstarts

NOVEMBER 9, 2016

Here are just a few suggestions for effective and engaging ways that your business can communicate: Social media. One of the newest ways in which companies and customers can communicate with each other is through social media. White paper.

Customer 124

Customer Social Media Media Channel 124

YoungUpstarts

MAY 11, 2014

How does one achieve success on social media? The secrets to this and more can be found in “ Launch “, by social media marketing guru Michael Stelzner. Gifts, Social Proof and Calls to Action. Examples include research and survey reports, white papers, top 10 contests (e.g.

Social Media 160

Social Media Media Community Advertising 160

The Startup Magazine

SEPTEMBER 9, 2024

Social Snippets Extract juicy tidbits from your content and use them as social media posts. Interactive content is not only fun but also highly shareable and great for increasing engagement on your site or social media channels. For example, turn a personality post into a “Which Type Are You?”

Syndication 158

Syndication Syndicate Social Media Audience 158

The Next Web

MARCH 2, 2014

Analyze what infographics, blog posts, product pages, webinars, eBooks, white papers, etc. Aim to generate quality links to your website, guest blog on relevant publications, use social media wherever your audience is active and more to help ensure your audience was as relevant as possible. High quality traffic.

SEO 159

SEO Analytics Social Media Metrics 159

David Teten

DECEMBER 12, 2017

In his white paper How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood , PEVCTECH.com founder David Teten explored how private equity and venture capital investors are trying to automate more of their job. The most frequently used channel to research people is unsurprisingly Linkedin , followed by Twitter.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

Gust

MARCH 9, 2014

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 146

Marketing SEM Viral Social Media 146

Startup Professionals Musings

JUNE 15, 2016

It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? The first challenge is to resist falling prey to the latest “shiny new thing” online – new platforms, channels, and tools. Determine the best digital channels and marketing objectives.

Marketing 120

Marketing Social Media Startup Channel 120

The Startup Magazine

OCTOBER 5, 2020

Larger, more established enterprises can take on the cost of testing a large number of marketing channels. It’s also worth mentioning that the reasons a particular channel, whether it’s social media, paid ads, or search engines, outperforms another might not always be clear. But you don’t have that luxury.

Customer 114

Customer Lead Generation Early Stage Social Media 114

YoungUpstarts

JULY 10, 2018

That means sharing content — blog posts, white papers, newsletters, social media posts — and plenty of it. Your blog posts, ebooks, white papers, and other content formats should be made with the purpose of teaching your audiences to do something better or better understand a topic. Educate the reader.

Audience 138

Audience Chicago Conversion Campaign 138

Women Entrepreneurs Can

FEBRUARY 3, 2025

Embrace Social Media Storytelling Social media platforms are not just for broadcasting announcements; they are also a great way for you to tell stories. Regularly publishing informative blog posts, white papers, and infographics establishes your brand as an industry authority.

Marketing 40

Marketing Social Media SEO Audience 40

YoungUpstarts

SEPTEMBER 10, 2015

Events are a great marketing channel that many successful businesses currently use to create one-on-one relationships. You can use video recordings of event speakers or educational sessions to post online or link for social media outreach. Event marketing fuels social media activity.

Marketing 100

Marketing Social Media Philadelphia Hosting 100

Up and Running

NOVEMBER 5, 2014

Engage with other thought leaders on social media. As a small business owner, there are probably people you follow on social media for advice and to stay abreast of important news. Create your own content and share across your channels with relevant hashtags. Choose the right social media platform for your brand.

PR 139

PR Hiring Social Media Media 139

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. Reports are valuable, white papers are less valuable, PDFs are virtually valueless. One medium I’ve never made much use of personally is email.

Email 54

Email Software Review Software Campaign 54

Austin Startup

FEBRUARY 1, 2018

When it comes to interviewing, leading candidates shows they can “simultaneously channel the mindset of the customer and the engineer so they can imagine simple solutions that solve the customer’s problem and are easy for engineering to build.” customers, other employees, books, blogs, social media, news?—?and SO, YOU’RE HIRED!

Management 85

Management Product Technical Review Software Review 85

Austin Startup

MARCH 15, 2017

And African-Americans have the best ecosystem for tech adoption more than any group situated in tight-knit, high-density urban communities — social media stats can prove this fact. Stuff CNBC and other media outlets don’t want to acknowledge. You need a community and ecosystem that adopts and use your tech.

Technical Review 54

Technical Review Silicon Valley Software Review XML 54

Duct Tape Marketing

APRIL 15, 2014

And, it’s not enough to simply pass white papers to the sales team and say “go be social.”. Here’s an idea that is causing loads of angst in marketing departments around the world – turns out that social media is more effective in the hands of some sales professionals than it is in the hands of some marketing professionals.

Sales 78

Sales Marketing Social Media Portfolio 78

Duct Tape Marketing

JULY 8, 2013

Download all published ebooks, research and white papers. Find and follow their YouTube channel. Marketing Strategy Social Media Competition Research' Use advance Google search to find all the PDFs on their domain – do this search to find them – filetype: PDF [competitor domain].

Dividend 78

Dividend SEO Social Media RSS 78

Duct Tape Marketing

DECEMBER 13, 2011

Blog posts, white papers and in-person and online seminars create awareness, build trust, educate and illustrate core stories. I believe you will see a lot of content, social media-driven and otherwise, that is designed to convert rather than to simply inform. Mobile powers local. Customer service goes community.

Small Business 78

Small Business Social Bookmarking Social Media Social Network 78

Duct Tape Marketing

OCTOBER 3, 2013

It’s time to make the valuable parts of this conversation visible across multiple channels to allow for further user interaction and amplification. Link to white paper – [link]. Referral Marketing Small Business Marketing Social Media Sam Decker'

Media 77

Media Social Media Advertising Audience 77

Duct Tape Marketing

SEPTEMBER 11, 2018

Adopt a similar tone in your social media posts. Understanding what it was that grabbed a stranger’s attention can allow you to bolster your relationship with those who already interact with your brand or who happen upon it via inbound channels. Create blog posts that are related to the topic you presented in the ads.

Marketing 72

Marketing Social Media Campaign Curation 72

Duct Tape Marketing

NOVEMBER 2, 2016

How Live-Streaming is Changing Social Media written by John Jantsch read more at Duct Tape Marketing. My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Stelzner, author of books Launch and Writing White Papers. Will we see it at the Social Media Marketing World Conference in March 2017?

Social Media 28

Social Media Media IP Distribution 28

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. Use social media: Find groups that bring together your target audience, and go through the comments to identify the issues that most members ask about.

Product 97

Product Audience Social Media Sales 97

Duct Tape Marketing

JANUARY 3, 2018

Feel free to be creative with this content, it doesn’t just need to be your standard blog posts, ebooks, or white papers (although those can also be useful). You must promote the content in channels where your audience hangs out. Find out what social media channels they’re on, what forums they visit, etc.

SEO 75

SEO Social Media Audience Search 75

Duct Tape Marketing

MAY 30, 2017

The importance of content distribution channels. A content distribution channel is a platform your brand uses to consistently publish content online. Your various channels should all work together to drive people to your website. You need to select content distribution channels based on where your customers are.

Marketing 71

Marketing Distribution SEO Channel 71