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Startup Investor Makes a Deal: Engineers for Equity

mashable.com

With more than 40 million monthly pageviews, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new Web sites and services, and offering social media resources and guides. Reproduction without explicit permission is prohibited. All Rights Reserved. startupcto

Equity 74
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Lean Business Tips: Marketing Channels on the Cheap

crowdSPRING Blog

Does this mean that you should avoid online marketing and social media channels? In fact, entire businesses are marketed solely using using social channels, and a huge industry of consultants and agencies specializing in these tactics has developed over the last five years. Absolutely not!

Channel 48
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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke.

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Why Hulu is the OPEC of Online Video

Both Sides of the Table

They monetize via high-priced advertisements during the prime-time airing on TV, via syndication to international audiences or less-watched channels after the original series has run and via DVD sales in retail channels. Many reasons but a clue is that the studios have to honor “time windows&# for when the show runs.

Video 292
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How to Plan Your Social Integration Strategy

mashable.com

(My company’s CEO, Patrick Salyer, explains why multiple online personas make it imperative that companies offer social logins beyond Facebook Connect.). Sure, Facebook will almost always be the dominant player in share-of-logins, but we’ve seen the other players account for up to a combined 60% share of social logins.

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5 Hot Ecommerce Trends to Watch

mashable.com

Andrasick says, “Smaller stores aren’t saddled with anachronistic organizational structures that segment a business by channel, such as store, catalog or digital.”. Social Media Lists. Social Network Lists. Social Media. Social Networking. Social Good. Social Media. Social Media.

eCommerce 101
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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. It is a social network (like Facebook). Owned Brand Channel. Not even close.

Analytics 151