Startup Professionals Musings

DECEMBER 8, 2021

If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world.

Social Media 355

Social Media Media Reputation Viral 355

Board Effect

JULY 28, 2021

Before an unsavory post goes viral on the internet, we encourage you to take a look at our step-by-step plan for creating a nonprofit social media policy. Social Media Risks and Concerns for Nonprofit. Search the internet for templates and examples of social media policies that other nonprofits are already using.

Social Media 83

Social Media Media Warrant Reputation 83

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. Step 2: Choose your sales channels. Direct sales: Selling one-to-one.

Belarus 137

Belarus Viral Channel Startup 137

Berkonomics

APRIL 8, 2021

Not every new game-related site is a Steam, and surely not every social network is a Facebook. Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Third: cost.

Viral 62

Viral Product Channel Audience 62

YoungUpstarts

OCTOBER 13, 2013

The greatest challenge of our “social age” isn’t to grow the largest fan or follower base. Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. According to Metz, the Social CRM process is fairly involved.

Technical Review 187

Technical Review Software Review Customer Social Media 187

YoungUpstarts

SEPTEMBER 15, 2011

The BBM SDK allows very unique social features to existing and new applications, including the ability to distribute and share applications virally through BB. Over 35,000 applications available on App World (Note: as you know, App World is just one distribution channel where customers can download applications). •

Developer 207

Developer Asia Thailand Singapore 207

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

API Viral Startup Retention 167

Berkonomics

SEPTEMBER 25, 2014

Not every social network is a Facebook or Instagram. What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) Second: channels. It doesn’t happen by accident. Email readers, continue here.]

Viral 71

Viral Matching Syndication Syndicate 71

Startup Professionals Musings

MARCH 2, 2019

If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world.

Social Media 246

Social Media Media Reputation Viral 246

Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. Takeaway : Video content is also easy to share via social networks, and software developers have prioritized video integration in site creation.

Video 77

Video Marketing Harvest Bandwidth 77

Duct Tape Marketing

OCTOBER 10, 2017

Choosing the Right Marketing Channels for Your Business written by John Jantsch read more at Duct Tape Marketing. As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels. Why do I recommend that you do this?

Channel 63

Channel Marketing SEO Social Media 63

YoungUpstarts

AUGUST 25, 2020

Because in the end … This type of marketing is widely practiced on social networks, especially on Facebook , where the capacity for dissemination and viralization of recommendations is brutal. Social networks, in this case, are used, above all, to disseminate and publicize these Sponsorships. Email Marketing.

Marketing 179

Marketing Social Network Advertising United States 179

mashable.com

JULY 10, 2012

Andrasick says, “Smaller stores aren’t saddled with anachronistic organizational structures that segment a business by channel, such as store, catalog or digital.”. Social Media Lists. Social Network Lists. Social Media. Social Networking. Social Good. Social Media. viral video.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

ConversionXL

JANUARY 18, 2022

Identify the channels where your audience is most active and double-down. Start your brand awareness campaigns where you know your audience is active (turning up regularly, liking content, commenting, and sharing) and create content and creative that’s suited to those channels. Start with the channels you have experience in.

Audience 122

Audience Technical Review Social Media Campaign 122

mashable.com

JANUARY 13, 2012

(My company’s CEO, Patrick Salyer, explains why multiple online personas make it imperative that companies offer social logins beyond Facebook Connect.). Sure, Facebook will almost always be the dominant player in share-of-logins, but we’ve seen the other players account for up to a combined 60% share of social logins.

Technical Review 78

Technical Review Social Media Social Network RSS 78

YoungUpstarts

MARCH 27, 2012

These websites are great for highlighting new positions, locating candidates, and perhaps most interesting of all, screening candidates based on their social activities. Restaurants, and the food and beverage industry overall, have found great value in social media.

Social Media 202

Social Media Media Small Business Reputation 202

mashable.com

MAY 5, 2011

Create Viral Content Infographics startup Visual.ly After someone signs up for your site, you ask them to share it with their friends through various social media channels and/or email. We took the creative approach with our messaging as well as integrated Facebook and Twitter to encourage virality.

Pakistan 94

Pakistan Social Media Startup Social Network 94

Startup Professionals Musings

JANUARY 17, 2013

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Find partners and channels which are complementary, and not directly competitive.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MARCH 16, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Find partners and channels which are complementary, and not directly competitive.

Marketing 257

Marketing SEM Viral Social Media 257

mashable.com

MAY 5, 2011

); // Welcome to Mashable! Sign in with Facebook or Twitter to get started!

Equity 74

Equity Engineer Technical Review Social Media 74

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. Measuring viral adoption is obviously important. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. How many adds came through organic SEO? How many through affiliate deals?

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Professionals Musings

JULY 11, 2013

Before social networking, an unhappy customer might tell three people. If these three million see no timely response, your problem can go viral (like United Breaks Guitars ). Respond online and let the positive vibes go viral instead. Guide customers to the right social media channel.

Social Media 249

Social Media Media Customer Viral 249

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

mashable.com

SEPTEMBER 12, 2011

Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started! Publisher Platform (P3). startupcto

Startup 79

Startup Social Media RSS Social Network 79

Startup Professionals Musings

DECEMBER 6, 2012

Before social networking, an unhappy customer might tell three people. If these three million see no timely response, your problem can go viral (like United Breaks Guitars ). Respond online and let the positive vibes go viral instead. Guide customers to the right social media channel.

Social Media 228

Social Media Media Customer Viral 228

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

mashable.com

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Programming 86

Programming Startup Technical Review Social Media 86

ConversionXL

FEBRUARY 12, 2019

Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Where loyal customers come from is important for social media management , ad placement, partnerships, affiliate links , media features, etc. If they trust social networks, blogs, magazines, etc.,

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Everyone wins.

Analytics 151

Analytics Marketing Audience Channel 151

mashable.com

NOVEMBER 2, 2011

What is your viral coefficient? Subscribe to the Business channel. Social Media Lists. Social Network Lists. Social Media. Social Networking. Social Good. Social Media. social media marketing. social networking. viral video. Social Media.

Social Media 80

Social Media Startup Angel Investor RSS 80

mashable.com

OCTOBER 27, 2010

There are also tons of tools for creating your own microsites, Facebook apps, social networks, blogs and more. This is a good choice if you need ongoing support and are ready to make a greater commitment to tech-based marketing than just a one-off mobile or social app. Do a web search to find platform-specific tools.

Small Business 104

Small Business Technical Review Social Media Software Review 104

mashable.com

MAY 24, 2011

David Eads, the vice president of product marketing at Kony Solutions recently wrote an article for Mobile Commerce assessing the mobile channels brands need to support. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! That said, deciding how to allocate resources can be difficult.

Mobile 90

Mobile Web Social Media Software Review 90

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. It has significantly boosted our sales. via Shopify ].

Sales 115

Sales Customer Viral Marketing 115

mashable.com

MARCH 7, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Developer 93

Developer HTML API Ruby 93

The Startup Magazine

SEPTEMBER 30, 2018

Social selling tools lets you sell your products and services over your desired social media channels. This makes your task of selling easier on social media. Not just social, you have the power to sell natively on messaging apps and online communities. Choose your social network depending on your buyer persona.

Social Media 96

Social Media Media Sales Audience 96

mashable.com

SEPTEMBER 14, 2011

Now more than ever, social media channels are increasingly the norm, so further investing in community activities like meet-ups and workshops can add a face-to-face element — one that is extremely valuable. With the help social networking tools it has became much easier for start ups to venture in the competitive market.

France 77

France Marketing Social Media Startup 77

Startup Professionals Musings

AUGUST 24, 2013

If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world.

Social Media 271

Social Media Media Startup Reputation 271