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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Link has a summary of his argument plus a great video). SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Others copy the method and the channel grows weary of that tactic and begins to change the rules.

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How to Create a YouTube Channel for Your Small Business — 2021 Guide

Up and Running

There are numerous advantages to creating a YouTube channel that will help a small business. If you want to know how to start a YouTube channel for your business, there are several steps you must complete. This article covers the ways to build a massive channel that will attract customers to your website and generate income for you.

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Low Budget, Big Impact: Crafting Video Ads with Humor

Duct Tape Marketing

With over 20 years of experience in video marketing, comedic content, and creative advertising, Emily has helped bestselling authors, top influencers, and e-commerce brands craft compelling, humor-driven video ads that engage audiences and drive sales. This is John Jantsch. My guest today is Emily McGregor.

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Making The Most Of Your Business Capital

YoungUpstarts

It’s also ideal if you can find a virtual call center program that works across multiple communication channels, like social media. Video production is a worthy investment. For some small businesses, video production isn’t an easily attainable reality. What does the production process look like?

Seattle 264
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As I recently watched an episode of “ Shark Tank ,” I realized that the shark investors focus on your responses to these questions is also a credibility test on your business savvy, as it leads to other relevant questions on margins, channels, and your understanding of key customer forces. Outside partners and channel impacts are complex.

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6 Reasons Why More Is Not Better In Your Next Startup

Startup Professionals Musings

YouTube did it with videos, Instagram did it with photos, and Amazon did it with books. Perhaps the focus should be on a single distribution channel, better customer service, or a simplified pricing structure. In reality, more features will more likely make the product confusing and less usable to all.

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6 Keys to Attracting Customers Based On Social Needs

Startup Professionals Musings

They depend on their favorite social channels and peers on social media to make emotional decisions for them, rather than rely on any kind of “cost-benefit” analysis. I now offer the following additional guidelines for how to attract customers and position your product: Find the latest social trend, or even create it.

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