TechEmpower

JULY 24, 2023

What channels will you use (e.g., Ads, Viral/Social, SEO)? Social Integration/Viral Outreach Is your application tied into any social networks? What about other kinds of viral outreach? Who are the other stakeholders involved? Are there other founders, business leaders, partners, or administrators?

Developer 520

Developer Technical Review Fractional CTO CTO Hire 520

TechEmpower

JULY 31, 2023

Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. Apply costs to each channel. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation.

Metrics 260

Metrics Startup Retention Acquisition 260

Steve Blank

SEPTEMBER 22, 2011

Create a “ viral ” landing page, with LaunchRock or KickoffLabs. Emphasis should be on the discovery done for that weeks assigned canvas component (channel, customer, revenue model) but include other things you learned about the business model. JustinMind , Balsamiq ). Themeforest has great designs.

Lean 334

Lean Web Coder Business Model 334

Startup Professionals Musings

OCTOBER 9, 2023

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Test your channel and support strategy. Save your viral campaign and major inventory buildup for later. Look for feedback on how to make it a better fit.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

Version One Ventures

SEPTEMBER 19, 2012

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. High LTV can usually be found in transactional or subscription businesses. In addition, churn tends to rise as a company grows.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

ConversionXL

NOVEMBER 25, 2020

Beardbrand currently has two different YouTube channels, one with 1.6 We launched the larger channel back in 2012 and the smaller channel in 2019. These channels combined are generating hundreds of thousands of views a day, none of which we pay for. Giant channel examples are Smarter EveryDay , Mark Rober , and MKBHD.

Channel 129

Channel Metrics Algorithm Video 129

Both Sides of the Table

SEPTEMBER 17, 2013

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. Not so fast. Content goes global (of Maker Studios 4.4

Video 339

Video Technical Review Distribution Aggregator 339

Startup Professionals Musings

JUNE 26, 2020

Don’t let your passion convince you that word-of-mouth and viral marketing will suffice against well-funded competitors and ever more demanding customers. Set specific targets on the sales channels and marketing initiatives you need, including the use of social media, brand building, franchising, trade shows, affiliates, and distributors.

Business Plan 423

Business Plan Product Intellectual Property Elevator Pitch 423

Startup Professionals Musings

FEBRUARY 12, 2023

Viral marketing costs real money, and your support staff and hosting systems cost even more. Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution.

Intellectual Property 312

Intellectual Property Startup Angel Investor Viral 312

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 92

Channel Acquisition Framework B2B 92

Duct Tape Marketing

FEBRUARY 24, 2017

3 Insights for Creating Viral Content written by Guest Post read more at Duct Tape Marketing. For marketers trying to achieve goals tied to increased brand awareness and higher search rankings, viral content becomes the ideal solution. That being said, virality is a matter of more than luck. About the Author.

Viral 71

Viral Campaign Social Media Audience 71

YoungUpstarts

SEPTEMBER 15, 2011

The BBM SDK allows very unique social features to existing and new applications, including the ability to distribute and share applications virally through BB. Over 35,000 applications available on App World (Note: as you know, App World is just one distribution channel where customers can download applications). •

Developer 207

Developer Asia Thailand Singapore 207

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. Step 2: Choose your sales channels. Direct sales: Selling one-to-one.

Belarus 137

Belarus Viral Channel Startup 137

The Next Web

DECEMBER 4, 2013

With an innovative product in the consumer payment space, the company had viral-ready content. Take good care of them, and organic, viral sharing may welcome your product to the marketplace. Ignore these pioneering risk-takers, and say goodbye to social channels of conversion. Target influencers. Startup Example: Sprout It.

Social Media 158

Social Media Media Viral Startup 158

A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

Hallmark is a tough competitor too, and Walgreens and CVS are difficult channels to enter. Pet owners who like the cards will look on the back to see how to order some of their own, and suddenly you have a viral marketing campaign that cost you lots of initial legwork calling vets but not a lot of money. What about veterinarians?

Software Review 232

Software Review Technical Review .Net Design 232

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

API Viral Startup Retention 167

YoungUpstarts

OCTOBER 13, 2013

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. The greatest challenge of our “social age” isn’t to grow the largest fan or follower base. Rather, the challenge is this – how can we transform fans and followers on social networks into actual money paying customers?

Technical Review 187

Technical Review Software Review Customer Social Media 187

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. Measuring viral adoption is obviously important. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. How many adds came through organic SEO? How many through affiliate deals?

Metrics 346

Metrics Startup Acquisition SEM 346

VC Cafe

NOVEMBER 2, 2019

The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. power user curve showing a smile — with a big concentration of engaged users (you grow out from this strong core) viral factor >0.5

B2C 141

B2C Technical Review Startup Retention 141

Both Sides of the Table

MAY 19, 2010

Monetization: virtual goods (1/3 of total revenues); Partnerships with major brands (currently partnered with H&M and Travel Channel); forecasted to hit 6mm users by end of Summer 2010. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”.

Partner 240

Partner New York City Cofounder Syndicate 240

Startup Professionals Musings

FEBRUARY 7, 2015

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Test your channel and support strategy. Save your viral campaign and major inventory buildup for later. Look for feedback on how to make it a better fit.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? Let’s look at a viral growth company, like Facebook. As soon as possible!&#

Customer 156

Customer San Francisco Viral Lean 156

The Next Web

DECEMBER 12, 2013

Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic. After working with tens of companies on growth, we’ve seen there are generally three ways of growing: SEO, word of mouth/ viral, and buying traffic,” he says.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

VC Cafe

MARCH 16, 2025

Few free growth channels remain, and incumbents often own or clog the major avenues. In today’s AI landscape, this means moving beyond basic text interfaces to leverage AI for innovative features and engagement mechanics that drive viral adoption and organic growth. Gaming founders know this challenge well.

Technical Review 78

Technical Review B2C Generative AI IPO 78

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Then it’s time to innovate through the channels or platforms that are relevant. Digital quite simply is not for repurposing content that exists in other channels.

Viral 228

Viral Marketing Startup Demand 228

The Startup Magazine

MARCH 26, 2024

Embracing Social Media for Real-Time Engagement Social media channels such as Instagram, LinkedIn, and X, formerly known as Twitter, have become essential components of financial PR strategies. Furthermore, upholding integrity amid viral trends and clickbait culture requires strong ethical fortitude.

PR 147

PR Public Relations Social Media Audience 147

YoungUpstarts

MARCH 27, 2012

So many small restaurants struggle to maintain a functional website, but many have adopted social media channels to share, promote, and get feedback on their restaurants. Restaurants, and the food and beverage industry overall, have found great value in social media.

Social Media 202

Social Media Media Small Business Reputation 202

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease. The greatest challenge of the social media age isn’t to grow the largest fan or follower base.

Technical Review 100

Technical Review Software Review Customer Social Media 100

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Everyone wins.

Analytics 151

Analytics Marketing Audience Channel 151

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products. As for Metaverse — businesses should keep an eye on it as it is not clear yet whether this is hype or a trend.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Startup Professionals Musings

SEPTEMBER 28, 2015

Physical products often require access to existing distribution channels. In the real world, marketing initiatives that go viral cost big money and effort for their innovation and execution. Investors look for specifics on sales channels, marketing collateral, social media initiatives and customer incentives.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

ConversionXL

SEPTEMBER 13, 2018

You’ll be able to see which channels (paid, organic, social, etc.) You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. We don’t know the impact of each marketing channel.”. Google Analytics excels at revealing your traffic sources.

Analytics 119

Analytics Technical Review Acquisition Retention 119

The Next Web

JULY 20, 2013

Try what I call the “the viral reality check” or “bar test”: show your bar buddies your new app. From my experience, these are the most effective channels for creating a steady download stream. Those are not the apps that get featured. Do they want to have it right away? A one-page site with a large download button is enough.

PR 157

PR Development Team Review Viral Mobile 157

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts.

Retention 113

Retention Marketing Acquisition Channel 113

View from Seed

AUGUST 30, 2016

Referrals (generating direct customer referrals and new revenue channels with fellow local business owners). Up next, we have to solve three core problems for this type of business to succeed: Solving for viral: If a new business owner signs up for our service today, what can we do to ensure that they tell one other business to sign up too?

Social Media 185

Social Media B2B North America Media 185

Steve Blank

APRIL 20, 2021

In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Sales channels. Sales channels are the paths through which your product lands in customers’ hands. Some sales channels may behave similarly; more often than not, they each pose unique challenges.

Product 436

Product Viral Channel San Francisco 436

YoungUpstarts

MARCH 20, 2018

When the Google Arts and Culture app released a feature in January that matches a selfie to a famous work of art, it didn’t take long for the doppelganger game to go viral. Customer service in the digital world is especially demanding as it is now an omni-channel operation. Be Transparent About Collecting User Data.

Customer 200

Customer Technical Review Security Internet 200