Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%). Start a YouTube channel.

Video 78

Video Marketing Harvest Bandwidth 78

Startup Professionals Musings

JANUARY 17, 2013

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MARCH 16, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

DECEMBER 7, 2010

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 146

Marketing SEM Viral Social Media 146

www.forentrepreneurs.com

FEBRUARY 2, 2010

This is a little harder to do for channel sales, but still extremely valuable. For example, they might have attended a webinar, downloaded a white paper, taken advantage of a free trial, and responded to an email promotion. And a little harder than that for direct sales situations with large deal sizes.

Metrics 55

Metrics Design Entrepreneur Startup 55

Up and Running

NOVEMBER 5, 2014

Create your own content and share across your channels with relevant hashtags. Blog posts, white papers, case studies, and webinars are great vehicles for establishing your credibility and expertise. And, the better and more useful the content you create, the more likely it will be to go viral.

PR 139

PR Hiring Social Media Media 139