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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. That channel giveth and then taketh away so you had millions of users who had not grown accustomed to the feature set of Viddy and thus didn’t stick around.

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Should Your Startup Give Performance-Based Warrants?

Both Sides of the Table

the economic benefits to BigCo never warrant all of the time and effort they put into getting a stake in your company and trying to make that stake worth money. So Plan B for many BigCo’s is to take “performance-based warrants.&# The following is a guide to what these are, whether to offer them and how to structure them.

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Beware of Premature Merge Elation

Both Sides of the Table

We said it was like two people who couldn’t swim across the English Channel (21 miles) putting their arms around each other and trying to swim across together. Another common scenario with inexperienced teams is when two struggling companies come together to create a stronger team. We had a joke about this when I lived in England.

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What’s it Like Being a VC?

Both Sides of the Table

If I’m interested I get to spend more time with them, if I’m not I don’t have to – A few companies per month come in that have fascinating business ideas that warrant my spending more time trying to understand their people, company, technology and market. I work hard, don’t get me wrong.

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Nine Keys To A Winning Startup Channel Strategy

Startup Professionals Musings

For that, you need to implement a winning distribution channel strategy. Common channel strategies include direct to customer, distributor, and joint venture arrangements. For many markets these days, the channel owns the market. Evolve the channel strategy as you grow. Deal with channel conflict openly.

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Steps to Create a Nonprofit Social Media Policy

Board Effect

Set the preferred tone and voice for all channels. You also need to incorporate wording for disciplinary action or termination when social media posts warrant action. Your nonprofit’s reputation is on the line every day, and the issue of social media is a serious, contemporary issue that warrants protection.

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30 Money Saving Tips For Your Business

Up and Running

For those moments when you have smaller tasks that don’t warrant a new hire but that you just can’t add to your already full plate, Simon Slade of Affilorama.com suggests microcontracting. Check in with your team, make sure they’re happy and their needs are met. Microcontract. Think Guerrilla.