YoungUpstarts

JULY 26, 2017

They support multi channel, making it easier to reach the audience at the right time no matter what channel they are currently using. White papers and articles boost your brand image as a trustworthy software. Web Push Notifications are a great tool for engaging and re-targeting. These are crisp updates sent in real time.

Web 127

Web Software Review Software Technical Review 127

YoungUpstarts

DECEMBER 8, 2015

New businesses need to harness their data; market research, case studies, new theories, and take advantage of the growing variety of channels through which they can be shared. A well-framed narrative that drives a relevant industry point of view is key. Here are 5 key tips to get you started, from the entrepreneurs that have been there.

Leadership 100

Leadership Colombia Technical Review Differentiation 100

ConversionXL

MAY 27, 2022

The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which channels have the best engagement? Partnerships can be used to create a range of lead magnets , such as: Research reports; Webinars; White papers; Free tools; Podcasts ; Ebooks ; Case studies; How to guides; Events.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

MAY 24, 2023

You can't expect to grow and manage, like you mentioned, there's so many updates across all the algorithms, all the different channels that you're expected to be on. It's a tough world out there, especially when you're asked to be, have a consistent presence on eight different social channels. Do more with less channels.

Social Media 91

Social Media Media B2B B2C 91

ConversionXL

AUGUST 23, 2017

First, Outline Your Personas, Timeline, and Channels. Three other aspects to keep in mind are User Personas, Timeline, and Channels. What channel(s) have you chosen to analyze your customer experience on? It will arm them with more design thinking than the most cutting edge white paper.”

Customer 130

Customer Channel Design Retention 130

YoungUpstarts

NOVEMBER 9, 2016

White paper. Originating in the world of politics, a white paper was a legislative document that proposed a particular solution. These days there are white papers in most industries with a variety of different purposes. The crucial thing to remember is that a white paper is not a product pitch.

Customer 124

Customer Social Media Media Channel 124

Duct Tape Marketing

MAY 2, 2024

So the reason why there's so much there is because we want to make sure that when we're doing all of those things and all of the other channels that we're on one plus one equals three, instead of I'm doing this over here and I'm doing that over there. For my work, it's usually LinkedIn, but there's many other channels.

SEO 84

SEO Search Generative AI Engineer 84

Duct Tape Marketing

FEBRUARY 18, 2020

With these digital marketing channels doing so much of the heavy lifting in representing your brand, do you really still need sales materials? Postal Service did some research into the effectiveness of print over digital marketing channels (of course, they have a vested interest in proving that print still holds value!),

Sales 86

Sales Vesting Technical Review Channel 86

The Startup Magazine

SEPTEMBER 9, 2024

Interactive content is not only fun but also highly shareable and great for increasing engagement on your site or social media channels. For example, turn a personality post into a “Which Type Are You?” Content Syndication Don’t be shy—let your content flirt with other platforms.

Syndication 144

Syndication Syndicate Social Media Audience 144

Duct Tape Marketing

JANUARY 17, 2014

Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%). Start a YouTube channel. They’re easily shared through these channels, and the more a video is shared on quality sites, the better your Google page rank. Go forth and conquer.

Video 77

Video Marketing Harvest Bandwidth 77

Brandanew

MAY 6, 2016

The way a new customer was acquired wasn’t just through a single channel but spread across. When buyers respond to your content by downloading white papers or registering for webinars, it’s time for a sales rep to follow up and. No longer would the buyer come to a trade fair and decide on the spot.

Social Media 100

Social Media Curation B2B Sales Cycle 100

YoungUpstarts

AUGUST 2, 2015

Things to consider here include targeting customers at a specific point of their life cycle, identifying current content gaps, coming up with an editorial calendar and publishing schedule, and promoting the content on different channels. white paper? One needs to also determine the appropriate content type (eBook? infographics?)

Technical Review 100

Technical Review Social Media SEO Curation 100

The Next Web

DECEMBER 20, 2013

Instead, create a wiki or a white paper to disseminate important information that will be repeatedly accessed by your team. How do you keep the communication channels flowing smoothly? Organizations can tailor communication based on different needs by using the myriad technologies available.

Email 138

Email Wiki Restful Technical Review 138

ConversionXL

JANUARY 4, 2016

B2B clients need multiple touches, more one-on-one conversations, and outreach through various channels in that process of converting them from onlookers to prospects to leads and eventually to customers. It could be engagement with your brand on a social media channel such as LinkedIn or Twitter or it could be visits to your website itself.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

The Startup Magazine

OCTOBER 5, 2020

Larger, more established enterprises can take on the cost of testing a large number of marketing channels. It’s also worth mentioning that the reasons a particular channel, whether it’s social media, paid ads, or search engines, outperforms another might not always be clear. Resources like white papers, blog posts, webinars, etc.

Customer 90

Customer Lead Generation Early Stage Social Media 90

Duct Tape Marketing

MARCH 17, 2017

Tutorials, podcasts, demos, eBooks, resource guides, white papers, detailed infographics, case studies and even websites are examples of linkable content. Even the searches related to “how to” on video-sharing channel YouTube are growing as much as 70% every year. WRITE COMPELLING WHITE PAPERS like Shiny New Things by Adage.

Technical Review 56

Technical Review Social Media Video Search 56

Startup Professionals Musings

JUNE 15, 2016

The first challenge is to resist falling prey to the latest “shiny new thing” online – new platforms, channels, and tools. Determine the best digital channels and marketing objectives. There is no one-size-fits-all approach for selecting a channel. Put your brains before your budget, keep it simple, and find ideas everywhere.

Marketing 120

Marketing Social Media Startup Channel 120

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

OnlyOnce

APRIL 26, 2011

Create sales collateral, white papers, lead generation programs, case studies and PR plan. if you’re planning to sell through a channel, the channel must be willing and able to sell). Stage 4: Full Development and Launch. Key Elements. Take client feedback from Pilot and apply to General Availability product.

HTML 74

HTML Development Team Review Business Model Technical Review 74

YoungUpstarts

JULY 10, 2018

That means sharing content — blog posts, white papers, newsletters, social media posts — and plenty of it. Your blog posts, ebooks, white papers, and other content formats should be made with the purpose of teaching your audiences to do something better or better understand a topic. Educate the reader.

Audience 138

Audience Chicago Conversion Campaign 138

Startup Professionals Musings

MARCH 16, 2014

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 257

Marketing SEM Viral Social Media 257

Duct Tape Marketing

AUGUST 23, 2023

Consumers are tired of this clickbait, this spam, these popups, these ads sharing personal data to access crappy white papers seeing the same thing over and over. It's pretty hard because somebody comes to an event, they may pass on your details to somebody else on the team who goes and downloads a white paper. (18:39):

Community 58

Community Kuwait Cofounder Bootstrapping 58

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! It is faster to fail and learn then wait for an "industry case study" or find relevancy in a "industry leader white paper" I met a small group of top companies in London recently. Metrics like: Multi channel value index.

Analytics 119

Analytics Web Metrics Channel 119

Startup Professionals Musings

JANUARY 17, 2013

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 265

Marketing Viral SEM Startup 265

YoungUpstarts

OCTOBER 2, 2014

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. But without a way to bridge the gap between content and lead nurturing, it’s sink or swim as marketers are forced to scramble across all channels and take a shot in the dark at real results.

Marketing 162

Marketing Curation B2C Audience 162

www.readwriteweb.com

APRIL 24, 2012

White Papers. This post is part of our ReadWriteStart channel, which is dedicated to helping savvy entrepreneurs start and grow new businesses with resources, tips, insight and analysis. The channel is sponsored by TriNet. ReadWriteStart. ReadWriteWeb. ReadWriteStart. ReadWriteBiz. ReadWriteEnterprise. ReadWriteCloud.

Startup 53

Startup Wiki RSS Software Developers 53

YoungUpstarts

FEBRUARY 28, 2017

Mike Carroll is a contributor to OutreachMama and Youth Noise NJ who helps businesses find their audience online through research, content copy, and white papers.

Delaware 100

Delaware Retention Differentiation Sales 100

Steve Blank

OCTOBER 7, 2010

Second, when we found these customers, marketing’s job was to put together the tactical marketing programs (ads, pr, tradeshows, white papers, data sheets) to drive end user demand into our direct sales channel and to educate our channel about how to sell our product.

Customer Development 316

Customer Development Singapore Channel PR 316

mashable.com

JULY 10, 2012

Andrasick says, “Smaller stores aren’t saddled with anachronistic organizational structures that segment a business by channel, such as store, catalog or digital.”. Chris Andrasick, CEO of Tacit Knowledge , believes that the mom-and-pop advantage extends beyond customer loyalty, and that there is in fact a logistical advantage, as well.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Startup Professionals Musings

DECEMBER 7, 2010

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 146

Marketing SEM Viral Social Media 146

YoungUpstarts

SEPTEMBER 10, 2015

Events are a great marketing channel that many successful businesses currently use to create one-on-one relationships. You can send links to content such as white papers or articles to generate excitement prior to an event. That’s why every growing business should consider an event marketing strategy.

Marketing 100

Marketing Social Media Philadelphia Hosting 100

Duct Tape Marketing

SEPTEMBER 11, 2018

Understanding what it was that grabbed a stranger’s attention can allow you to bolster your relationship with those who already interact with your brand or who happen upon it via inbound channels. Send them a free white paper and ask them to sign up for your bi-weekly newsletter that’s filled with valuable content.

Marketing 70

Marketing Social Media Campaign Curation 70

Brandanew

SEPTEMBER 1, 2015

1) Improved Distribution – Once the content arrives on the webpage, the company needs to push it on all the channels it has available. 2) Sponsored research – A white paper demands good research. How Can Your Company Improve Content Creation And Curation. There’s nothing worse than unused, unread content.

Curation 100

Curation Distribution Audience Web 100

Duct Tape Marketing

NOVEMBER 13, 2018

From there, you’ll want to keep track of how people are finding your site in order to understand which social channels are driving traffic and who’s talking about you online. For example, if you’re a graphic designer, don’t put a form offering a free white paper on website design on a page that’s about print work that you’ve done.

SEO 74

SEO Lead Generation Design Search 74

Genuine VC

JANUARY 23, 2012

It’s perhaps an older example, but Bitpipe ( sold to TechTarget in 2004 ) did just that in becoming the largest distributor of IT white-papers which attracted CIO buyers. And with an audience of hungry buyers circling, supply is much easier fill. Brute force a mini-market and expand. Some combination of the above.

Engineer 201

Engineer Vertical Portfolio Seed Stage 201

The Next Web

MARCH 2, 2014

Analyze what infographics, blog posts, product pages, webinars, eBooks, white papers, etc. The Multi-Channel Funnels report in Google Analytics is extremely helpful at visualizing which marketing channels assisted a user in their journey to conversion on your website. High quality traffic.

SEO 159

SEO Analytics Social Media Metrics 159