YoungUpstarts

JUNE 15, 2011

By doing a quick search for your favorite brand on media such as Flickr or YouTube, you can see that not only have companies opened official channels, but the employees. It can also be complicated to direct visitors from one channel or network to the other, depending on what digital media you want them to experience.

Social Media 169

Social Media Media Singapore Channel 169

The Next Web

DECEMBER 20, 2013

Instead, create a wiki or a white paper to disseminate important information that will be repeatedly accessed by your team. How do you keep the communication channels flowing smoothly? Organizations can tailor communication based on different needs by using the myriad technologies available.

Email 138

Email Wiki Restful Technical Review 138

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! It is faster to fail and learn then wait for an "industry case study" or find relevancy in a "industry leader white paper" I met a small group of top companies in London recently. Metrics like: Multi channel value index.

Analytics 119

Analytics Web Metrics Channel 119

ConversionXL

AUGUST 23, 2017

First, Outline Your Personas, Timeline, and Channels. Three other aspects to keep in mind are User Personas, Timeline, and Channels. What channel(s) have you chosen to analyze your customer experience on? It will arm them with more design thinking than the most cutting edge white paper.”

Customer 130

Customer Channel Design Retention 130

Duct Tape Marketing

JANUARY 17, 2014

Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%). Start a YouTube channel. They’re easily shared through these channels, and the more a video is shared on quality sites, the better your Google page rank. Go forth and conquer.

Video 78

Video Marketing Harvest Bandwidth 78

YoungUpstarts

AUGUST 2, 2015

Things to consider here include targeting customers at a specific point of their life cycle, identifying current content gaps, coming up with an editorial calendar and publishing schedule, and promoting the content on different channels. white paper? One needs to also determine the appropriate content type (eBook? infographics?)

Technical Review 100

Technical Review Social Media SEO Curation 100

YoungUpstarts

DECEMBER 8, 2015

New businesses need to harness their data; market research, case studies, new theories, and take advantage of the growing variety of channels through which they can be shared. A well-framed narrative that drives a relevant industry point of view is key. Here are 5 key tips to get you started, from the entrepreneurs that have been there.

Leadership 100

Leadership Colombia Technical Review Differentiation 100

OnlyOnce

APRIL 26, 2011

Create sales collateral, white papers, lead generation programs, case studies and PR plan. if you’re planning to sell through a channel, the channel must be willing and able to sell). Stage 4: Full Development and Launch. Key Elements. Take client feedback from Pilot and apply to General Availability product.

HTML 74

HTML Development Team Review Business Model Technical Review 74

mashable.com

JULY 10, 2012

Andrasick says, “Smaller stores aren’t saddled with anachronistic organizational structures that segment a business by channel, such as store, catalog or digital.”. Chris Andrasick, CEO of Tacit Knowledge , believes that the mom-and-pop advantage extends beyond customer loyalty, and that there is in fact a logistical advantage, as well.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Steve Blank

APRIL 2, 2009

Our first thought was to spread the news ourselves, perhaps in a press release or a “white paper,” (remember this was pre-Internet.) press and use it to generate end user demand and then drive that demand into our sales channel. The Potrero benchmark strategy was one component of this creating end user demand through PR.)

Silicon Valley 128

Silicon Valley Technical Review RSS Software Review 128

Brandanew

MAY 6, 2016

The way a new customer was acquired wasn’t just through a single channel but spread across. When buyers respond to your content by downloading white papers or registering for webinars, it’s time for a sales rep to follow up and. No longer would the buyer come to a trade fair and decide on the spot.

Social Media 100

Social Media Curation B2B Sales Cycle 100

ConversionXL

MAY 27, 2022

The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which channels have the best engagement? Partnerships can be used to create a range of lead magnets , such as: Research reports; Webinars; White papers; Free tools; Podcasts ; Ebooks ; Case studies; How to guides; Events.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

MAY 3, 2013

Ever seen a “white paper” on the web… and figured those are only for the big guys? A white paper is a 6- to 8-page marketing document that helps a prospective customer understand an issue or solve a problem. Wondering what you could possible say in a white paper? Think again. Don’t do it!

Australia 78

Australia Small Business New York Design 78

Duct Tape Marketing

FEBRUARY 18, 2020

With these digital marketing channels doing so much of the heavy lifting in representing your brand, do you really still need sales materials? Postal Service did some research into the effectiveness of print over digital marketing channels (of course, they have a vested interest in proving that print still holds value!),

Sales 97

Sales Vesting Technical Review Channel 97

Duct Tape Marketing

MAY 24, 2023

You can't expect to grow and manage, like you mentioned, there's so many updates across all the algorithms, all the different channels that you're expected to be on. It's a tough world out there, especially when you're asked to be, have a consistent presence on eight different social channels. Do more with less channels.

Social Media 95

Social Media Media B2B B2C 95

Steve Blank

OCTOBER 7, 2010

Second, when we found these customers, marketing’s job was to put together the tactical marketing programs (ads, pr, tradeshows, white papers, data sheets) to drive end user demand into our direct sales channel and to educate our channel about how to sell our product.

Customer Development 316

Customer Development Singapore Channel PR 316

ConversionXL

JANUARY 4, 2016

B2B clients need multiple touches, more one-on-one conversations, and outreach through various channels in that process of converting them from onlookers to prospects to leads and eventually to customers. It could be engagement with your brand on a social media channel such as LinkedIn or Twitter or it could be visits to your website itself.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

Duct Tape Marketing

MARCH 17, 2017

Tutorials, podcasts, demos, eBooks, resource guides, white papers, detailed infographics, case studies and even websites are examples of linkable content. Even the searches related to “how to” on video-sharing channel YouTube are growing as much as 70% every year. WRITE COMPELLING WHITE PAPERS like Shiny New Things by Adage.

Technical Review 63

Technical Review Social Media Video Search 63

Duct Tape Marketing

MAY 2, 2024

So the reason why there's so much there is because we want to make sure that when we're doing all of those things and all of the other channels that we're on one plus one equals three, instead of I'm doing this over here and I'm doing that over there. For my work, it's usually LinkedIn, but there's many other channels.

SEO 90

SEO Search Generative AI Engineer 90

www.readwriteweb.com

APRIL 24, 2012

White Papers. This post is part of our ReadWriteStart channel, which is dedicated to helping savvy entrepreneurs start and grow new businesses with resources, tips, insight and analysis. The channel is sponsored by TriNet. ReadWriteStart. ReadWriteWeb. ReadWriteStart. ReadWriteBiz. ReadWriteEnterprise. ReadWriteCloud.

Startup 53

Startup Wiki RSS Software Development 53

Startup Professionals Musings

JANUARY 17, 2013

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MARCH 16, 2014

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

DECEMBER 7, 2010

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 235

Marketing SEM Startup Viral 235

Cracking the Code

NOVEMBER 10, 2009

Forget everything you learned about software channels. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) You can download the full white paper at www.bvp.com/cloud or click here. Build Employee Software. at 7:42 PM.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

YoungUpstarts

NOVEMBER 9, 2016

White paper. Originating in the world of politics, a white paper was a legislative document that proposed a particular solution. These days there are white papers in most industries with a variety of different purposes. The crucial thing to remember is that a white paper is not a product pitch.

Customer 124

Customer Social Media Media Channel 124

Cracking the Code

OCTOBER 10, 2008

If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

Genuine VC

JANUARY 23, 2012

It’s perhaps an older example, but Bitpipe ( sold to TechTarget in 2004 ) did just that in becoming the largest distributor of IT white-papers which attracted CIO buyers. And with an audience of hungry buyers circling, supply is much easier fill. Brute force a mini-market and expand. Some combination of the above.

Engineer 201

Engineer Vertical Portfolio Seed Stage 201

Duct Tape Marketing

AUGUST 23, 2023

Consumers are tired of this clickbait, this spam, these popups, these ads sharing personal data to access crappy white papers seeing the same thing over and over. It's pretty hard because somebody comes to an event, they may pass on your details to somebody else on the team who goes and downloads a white paper. (18:39):

Community 67

Community Kuwait Cofounder Bootstrapping 67

YoungUpstarts

OCTOBER 2, 2014

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. But without a way to bridge the gap between content and lead nurturing, it’s sink or swim as marketers are forced to scramble across all channels and take a shot in the dark at real results.

Marketing 162

Marketing Curation B2C Audience 162

Seeing Both Sides

JULY 11, 2013

Leads may be through inbound marketing techniques (such as webinars, blogging, white papers or other forms of content marketing) or outbound marketing techniques ("smile and dial" against a list of prospects). Generating a high volume of leads for the telephone sales rep is the key to making this model work.

Sales 50

Sales Technical Review Software Review B2B 50

Gust

MARCH 9, 2014

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 146

Marketing SEM Viral Social Media 146

Startup Professionals Musings

JUNE 15, 2016

The first challenge is to resist falling prey to the latest “shiny new thing” online – new platforms, channels, and tools. Determine the best digital channels and marketing objectives. There is no one-size-fits-all approach for selecting a channel. Put your brains before your budget, keep it simple, and find ideas everywhere.

Marketing 120

Marketing Social Media Startup Channel 120

Duct Tape Marketing

OCTOBER 17, 2018

I actually had a client who … they had terrible sales and marketing collaboration and the head of marketing said that it could take two weeks for sales to respond to an actual inquiry, not just someone downloading a white paper but someone contacting the company and saying, “Hey, we want to talk about your product, possibly buying it.”

Marketing 64

Marketing Social Media Analytics Software 64

The Next Web

MARCH 2, 2014

Analyze what infographics, blog posts, product pages, webinars, eBooks, white papers, etc. The Multi-Channel Funnels report in Google Analytics is extremely helpful at visualizing which marketing channels assisted a user in their journey to conversion on your website. High quality traffic.

SEO 159

SEO Analytics Social Media Metrics 159

YoungUpstarts

JULY 10, 2018

That means sharing content — blog posts, white papers, newsletters, social media posts — and plenty of it. Your blog posts, ebooks, white papers, and other content formats should be made with the purpose of teaching your audiences to do something better or better understand a topic. Educate the reader.

Audience 138

Audience Chicago Conversion Campaign 138

David Teten

DECEMBER 12, 2017

In his white paper How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood , PEVCTECH.com founder David Teten explored how private equity and venture capital investors are trying to automate more of their job. The most frequently used channel to research people is unsurprisingly Linkedin , followed by Twitter.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

www.forentrepreneurs.com

FEBRUARY 2, 2010

This is a little harder to do for channel sales, but still extremely valuable. For example, they might have attended a webinar, downloaded a white paper, taken advantage of a free trial, and responded to an email promotion. And a little harder than that for direct sales situations with large deal sizes.

Metrics 55

Metrics Design Entrepreneur Startup 55