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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. That channel giveth and then taketh away so you had millions of users who had not grown accustomed to the feature set of Viddy and thus didn’t stick around.

SEM 379
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WTF is Traction? A 6-Step Relationship Guide to VC

Both Sides of the Table

Traction can simply mean showing that you’re making progress with customers, product development, channel partners, initial revenue as a proof point, attracting well-known angel investors, winning industry awards / recognition. They get their widgets embedded or their products piloted. They hire key staff. They make progress.

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Human Engineering and Emotional Intelligence for Startups

VC Cafe

make a copy of this Google doc template of the Business Model Canvas to re-jig who your users, collaborators, channels and business model(s). Kampyle – feedback collection form and management, widget on the corner of the web pages, Tenderapp – does public facing feedback, but more of a replacement for your support email address.

Engineer 145
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The Fundamentals Of Running A Successful Lifestyle Blog

YoungUpstarts

Loved by many bloggers, WordPress also offers a fantastic selection of widgets to help you further customize your website and make it even more engaging. Share all of your blog posts on your social media channels and create social media profiles for your blog. You can add interactive content like social media feeds! Promote Your Blog.

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How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

It’s a sign that you need to review CAC of your prominent channels and look at the growth marketing funnel to understand where the fault lines are. Segmenting CAC to prioritize channels. Similarly, you can also calculate CAC for different marketing channels such as Search Ads, Social, Content Marketing, etc. Fixing the Leaks.

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Bye, Bye Waterfall: 5 Steps to Implement Responsive Web Design

www.readwriteweb.com

In the waterfall process, wireframes are built and consist primarily of layouts and widgets. You’ll need to design widgets for different views, and not think of a page as a "page." To make better use of allotted project time and resources, design should include a few layouts and widgets at different sizes. ReadWriteHack.

Web 76
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6 Awesome Tools To Make Your Startup Smarter In 2020

YoungUpstarts

Despite doing good work if you don’t use the right channels to popularize it, it is of no use. It is a customizable, widget-driven, API-first community platform that enables users to discuss and connect under brand names. It lets you manage campaigns and visualize marketing programs. Mighty Networks.