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This focus has helped me recruit the best and the brightest in the field, build a world-class operation, and most of all, with all the knowledge in a specific vertical, help build a leading agency for food & beverage manufacturers that are looking to build a direct to consumer channel. So it is a win-win!
For example, Kashi Dark Cocoa Karma Shredded Wheat Biscuits features the story of Wyoming-based farmer Newton Russell, who was one of first farmers to pilot the Certified Transitional protocol (an initiative to help farmers transition fields from conventional to organic) and grew the wheat featured in the first batch of this new cereal.
After all, you have to have enough cash in the bank to stay alive, as a business, never mind making enough to purchase that luxury vacation home in Jackson Hole, Wyoming. They’re the houses that the owners can’t usually sell through traditional channels as they need to move fast. These are your gems.
The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Tool: Radian6 (Salesforce) URL: Radian6.com It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook.
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