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During their conversation, Jane explained how businesses can use archetypes to craft an engaging brand storytelling strategy, ensuring their messaging resonates deeply with their ideal customers. And that was the innovation is they were, sorry, it was Charlotte Cruz. So it wasn't a surprise that we had. Yeah, go ahead.
Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. Make your feedback process a conversation so that your customers know that their input is valued. No matter what method you use, make sure that you’re engaging with your customers in a conversation.
08:35): Like not just to, you know, fill a pipeline full of, of, of leads to throw over, to, to nurture and eventually end up in sales, but to really tell a story in a way that is going to differentiate us and our products and our services. Like we're using it now to set ourselves apart. (08:35): Oh my gosh.
You don’t get to control the conversation. In fact, you will probably not even be able to impact the conversation unless you are putting out high quality educational materials on a regular basis such that Google sees you as a good source of education. inbound marketing Lead Conversion Lead Generation Marketing Strategy Dan Kraus'
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