article thumbnail

What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. Charlotte’s Web: Brand Perception. The Stanley Brothers (Charlotte’s Web) – Image courtesy of LA Weekly. Image courtesy of Charlotte’s Web Hemp.

Marketing 162
article thumbnail

How to Attract Your Ideal Customers with the Right Brand Archetype

Duct Tape Marketing

Feminine branding can differentiate your business Traditional archetypes often lean toward masculine traits, but embracing goddess archetypes allows brands to cultivate a more diverse and inclusive identity. And that was the innovation is they were, sorry, it was Charlotte Cruz. We may have to, maybe I could just retake this.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

08:35): Like not just to, you know, fill a pipeline full of, of, of leads to throw over, to, to nurture and eventually end up in sales, but to really tell a story in a way that is going to differentiate us and our products and our services. Like we're using it now to set ourselves apart. (08:35): Oh my gosh.

article thumbnail

Are You Building Your Business With a Crock-pot or a Microwave?

Duct Tape Marketing

If the sales cycle that you are engaged with is shorter, and the prospect is self-educated, you have to have an extremely clear point of differentiation that is in-your-face obvious (and can be seen on a mobile phone). You have a shorter window of time, space and energy to show why you are different than you have ever had before.