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Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. 03:49] What are the differences between some of the more robust technologies and the pedestrian types such as ChatGPT? [07:44]
Discover the importance of adapting traditional SEO tactics to accommodate the advancements in AI technology, from content creation to technical optimization. Click on over and give us a review on iTunes, please! So that's where the experience of a human really differentiates. My guest today is Stephan Spencer.
Non-consensus investments , on the other hand, are those that defy popular opinion or seem risky due to unconventional business models, unproven markets, or early market entry. That led us to start investing in generative AI in 2019 (consider that ChatGPT only came out in November 2022, that’s pretty early).
How can startups even compete against big tech, scale ups and other startups? However, this challenge also presents an opportunity for those who can strategically differentiate themselves and capture the attention of their target audience. How many of them do you know? A good example of this is in the world of generative AI is Mistral.
His new book Strategy in the Digital Age: Mastering Digital Transformation, explains how digital technologies enable the creation of innovative services and products. In the digital age, technology has pervasive impacts, and data plays a central role in transforming customer value propositions, operations, and the structure of industries. [02:44]
He serves clients across a range of industries on growth strategy, performance improvement, and value creation by harnessing the power of data and analytics, digital culture and capabilities, and modernized core technology. Click on over and give us a review on iTunes, please! Like this show? That's right.
07:00] How do you differentiate your content based on somebody who is in a potential buying situation? [09:42] Click on over and give us a review on iTunes, please! There's not any new crazy technology necessarily that's showcased there, but I know it works. And I'm not afraid to mess around that technology.
His research interests lie at the intersection of humans and machines, ensuring that we build a future based on the responsible use of technology. Click on over and give us a review on iTunes, please! So if you think of ChatGPT, what they're doing is they are trying, essentially to predict the next best word in a sequence.
Click on over and give us a review on iTunes, please! There's not any new crazy technology necessarily that's showcased there, but I know it works. Personally, I want to be able to control that technology because I want to be able to do some other things with it, and I'm not afraid to mess around with that technology.
Click on over and give us a review on iTunes, please! Imagine all the time and frustrations you can save from trying to get your tech work done properly. You can cut it up into pieces for a lot of technical owners, you know, They can't write 10 words, but they'll go on for days about the technical aspects of what their thing does.
Josh was formerly Senior Vice President, Idea Development at Forrester, where he spent 20 years analyzing technology and business. His most recent book Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, is a guide for authors who want to create impact in their business books. Like this show?
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