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But where do you start, and what are the best approaches to publicrelations for an entrepreneur? Jennefer Witter is the CEO and founder of The Boreland Group, which is a certified, woman-owned publicrelations agency in New York City. I start off with this question: What is publicrelations?
How To Create a Sustainable Entrepreneurial Community – [link]. Chicago Sun Times writes about crowdSPING’s 2010 Chicago Innovation Award – [link]. The 11 Harsh Realities Of Being An Entrepreneur – [link]. Go Ahead, Raise Your Business’s Prices – [link].
Good long video interview by Frank Gruber with Jason Fried about Chicago, Basecamp, building great teams & more – crowdspring.co/1gEsBUD. “Chicago’s venture funding performance is improving [but] Chicago is still trailing several major metro areas.” Silicon Valley’s Youth Problem – crowdspring.co/1gFjLC8.
Another excellent video post by @bcopple about startup activity in Chicago – [link]. Well worth the read – interview with Tachi Yamada, president of the Gates Foundation – [link]. Why diversity matters (the meritocracy business) – [link]. Startup Cultures are not an Automatic Success – [link].
How to Kill the Design Community – [link]. Good interview with @andrewmason on Chicago Tonight (WTTW) about @Groupon – [link]. Showcase of Textures in Print Design – [link]. 80 creative examples of logos featuring animals – [link]. Ultimate Photoshop Tutorials to Enhance Your Skills – [link].
Chicago’s Digital Ten (companies) to Watch – [link]. Good advice … How To Sell – [link]. 10 Tips For Making Your Tagline Stand Out – [link]. Bootstrapped, Profitable, & Proud: AnswerLab - [link]. Some Thoughts On The Seed Fund Phenomenon – by @fredwilson – [link].
Chicago’s Digital Ten (companies) to Watch – [link]. Good advice … How To Sell – [link]. 10 Tips For Making Your Tagline Stand Out – [link]. Bootstrapped, Profitable, & Proud: AnswerLab - [link]. Some Thoughts On The Seed Fund Phenomenon – by @fredwilson – [link].
Old and New School Angel Investing Philosophies Clash in Chicago – [link]. Interesting info about the crowdSPRING creative community - [link]. Interesting info about the crowdSPRING creative community - [link]. A Startup is its People (nothing more) - [link]. Fight When it’s Time to Fight. We are Weird. |
The image on the left is “The Bean&# in Chicago – photographed in HDR. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week! image credit: papalars.
Something new for the Chicago tech community – crowdspring.co/1bXLS29. Gathering Customer Needs | VentureFizz – crowdspring.co/15IZpsB. Why Founders Can’t Afford to Have Any Weak Links | by Mark Suster – crowdspring.co/18L78oE. Small Business and Startups: What Would Mom (and Pop) Do?
We are so proud to be a part of the entrepreneurial and technology community in Chicago where we are based. The @crowdSPRING community partners with US State Dept for Social Impact | Justmeans – crowdspring.co/1ux55RH. On A New Shared Street In Chicago, There Are No Sidewalks, No Lights, And Almost No Signs – crowdspring.co/10baTD3.
How to Hire in Chicago – [link]. Entrepreneurs Unpluggd: Puts the Emphasis on Chicago Entrepreneurs’ Stories – [link]. How Chicago’s clout culture stifles innovation – [link]. Best Practices and Tips for Restaurant Web Design – [link]. Finding Cash for Your Start Up – Part 1 – [link].
An open letter to the Chicago entrepreneurial community – [link]. Three economic trends for 2011 (fueled by startup goodness) – [link]. HOW TO: Attract Early Adopters to Your Social Startup – [link]. Top Startup Trends of 2010 – [link].
Why I Sold My Startup Instead Of Taking VC Money | Built In Chicago - [link]. Chicago’s Startup Community Grows Outside Of Groupon’s Shadow | Chicagoist - [link]. | PandoDaily - [link]. Why Bravo’s ‘Start-Ups: Silicon Valley’ Is Bad for Entrepreneurship - [link]. The product lens - [link].
Kevin Willer Shares His Experience Building Google’s Culture In Chicago – [link]. Publicrelations: Social media too big for businesses to ignore – [link]. Advice to advisers: Stop being so nice – [link]. Building Startups Is Like Baking A Cake In 3 Minutes – [link]. What Good Does Design Do For Business?
Startups in Chicago check out this new Q&A site – Chicago Founders – [link]. The Downside of Perfection – [link]. Only 14% of Fortune 500 were venture backed – [link]. Lean Marketing tips: business card as selling tool – [link]. How Small Businesses Are Using Social Media [INFOGRAPHIC] – [link].
Study shows Chicago lacks strong tech investor base – [link]. Inspired By The Start Fund, New World Ventures Offers Chicago Excelerate Startups $50K – [link]. Thinking about selling your small business or startup? Here are five 5 tips for a safe exit – [link]. Startup Mantra: Hire Fast, Fire Fast – [link].
Coworking builds productive communities | GigaOM Pro – [link]. Chicago venture picture better than U.S. Business 2 Community – [link]. Why you need more margin in your life – [link]. Productivity is Hard – [link]. Forrester: U.S. Mobile Payments Market Predicted To Reach $90B By 2017, Up From $12.8B
The Story Behind My Chicago Start-Up: What Worked and What Didn’t - [link]. Good startup lessons shared by @robjohnson & joshfraser (founders) about EventVue failure - [link]. “Understanding Freemium – How to Create and Grow Paying Customers&# - [link]. Four tips for raising capital now - [link].
A Start-Up Ecosystem Forms in Chicago – [link]. 5 New Spots for Chicago Tech Entrepreneurs – [link]. Twitter’s Secret History As the World’s Worst Tech or Media Business – [link]. Why I left Google – [link]. Competitive Differentiation that Matters – [link]. How Y Combinator Started – [link].
Rose and the Chicago neighborhood – Englewood – where he grew up – [link]. Interesting “futuristic&# library at the University of Chicago (still houses physical books) – [link]. Outstanding story about D. The Chilling Story of Genius in a Land of Chronic Unemployment – [link].
Built in Chicago – a Movement, a Mission, a Community - [link]. Small businesses err when cutting employee benefits – this impacts employee loyalty - [link]. 8 ways to get advice and inspiration for your startup idea - [link]. 70% of U.S. recruiters report they have rejected candidates because of info online - [link].
Pennies from Heaven: Chicago Startups’ Experiences with Angel Investors – [link]. Flyover Geeks: 2010′s Top 30 in Chicago tech – [link]. Excellent post by @msuster offering advice about talking with investors about your competitors – [link]. The Myth Of Work Life Balance – [link]. – [link].
Love seeing all the VC activity in the Chicago area! Good summary of our discussion yesterday on the Future of Publishing panel in Chicago – [link]. Should you launch (your company or new product/service) at a conference? – [link]. Odds Are, Your Startup Probably Isn’t a Platform – [link]. – [link].
An AMAZING amount of funding activity in Chicago – [link]. Small business and startups: great reads from the business press – [link]. crowdSPRING’s Small Business Spotlight of the Week: Coupon Cactus – [link]. 9 Metrics to Help You Make Wise Decisions about Your Start-Up – [link].
CEC’s Startup Forecast – “Never been a better time to start a company in Chicago” – [link]. The Butcher & Larder whole animal butcher shop in Chicago - [link]. There’s Only One Thing In Life You Can Control: Your Own Effort – [link]. Mocked And Misunderstood – [link].
A quarter of all Chicago-area mortgages underwater – [link]. Are You Up For a Second Job? The Rise of Moonlighting and ‘Moonpreneurs’ – [link]. 32 of the Strangest Houses in the World – [link]. Cool places – [link]. BMW Developing Laser Vehicle Headlights [link].
Chicago startup @SpotHero wins app contest in quest to make finding a parking spot easy – [link]. nin & The Liquid Economy – [link]. More businesses are turning to crowdsourcing to innovate & reduce costs for packaging designs – [link]. Famine in East Africa Worsening – [link]. We can end malaria.
The image above is from an outstanding collection of black and white photographs taken by Vivian Maier, a street photographer whose work was discovered at an auction in Chicago. Here are some of the links that I’ve liked and shared this past week! Her fascinating story is in the Other section below.
Nice feature story via Chicago Tribune on @Ramon_DeLeon – [link]. Klout, My Story & Why Opting Out Was My Only Choice – [link]. Intelligent critique of AdKeeper by Digiday’s @JackMarshall – [link]. It’s only the beginning in the radical evolution of what agencies will look like in the future – [link].
Good to see increasing local VC investment activity in Chicago startups – [link]. How to Make Money in 6 Easy Steps – [link]. Good post about why you should not force-sell customers when they first visit – [link]. The Most Common Negotiating Mistakes — and How to Avoid Them – [link].
Interesting vertical farm concept coming together in an old Chicago meatpacking plant – [link]. Stunning map of America’s bike lanes – [link]. Creative way for Getty images to advertise its photo collection (video) - [link]. The Inigo Montoya Guide to 27 Commonly Misused Words – [link].
The Chicago FireStarter Venture Capital Fund – [link]. The Perpetually Vexing Problem of Hiring Programmers – [link]. 5 Reasons The Windy City is a Great Place for Startups – [link]. How to build your startup without learning code – [link]. The Perpetually Vexing Problem of Hiring Programmers – [link].
Chicago Entrepreneurism: Four Ingredients To Help Your Business – And This City – Dominate – [link]. – [link]. How to hire a programmer when you’re not a programmer – [link]. Simply being *usable* is enough to make a product truly remarkable – [link].
Take a Tour of 1871, a New 50,000 sq-ft Coworking Space in Chicago – [link]. Good article about Facebook’s dual stock class structure & investors – [link]. Why stay-at-home mothers are more depressed than working moms – [link]. How Intern Mentorship Works at Khan Academy – [link].
Groupon’s value to Chicago goes beyond Google deal – [link]. Crowdsourcing Implications for Medium and Large Businesses – [link]. Love Love, Love Hate – [link]. Why Apple doesn’t do “Concept Products” – [link]. Are they kidding? 43 page dress code manual at UBS AG? – [link].
million+ company, with 60+ team members doing tours in NYC, San Francisco, Chicago, Washington DC and Los Angeles.”. I started R PublicRelations on a wing and a prayer, but my reputation in the publicrelations world has followed me to success. We’ve continued bootstrapping since then — today we are a $2.5
Startup fever grips Chicago companies, from Blues to law firms – [link]. What Makes a Successful Startup Community? Interesting perspective urging companies to consider what they do poorly (not just what they do well) – [link]. Is it Possible to Build One Where You Live? – [link]. ” – [link].
She had this crazy idea that someone who had actually worked on the site, might provide value and insight to the community that we couldn’t give ourselves. Well, Audree was right – from her first days as our Community Liaison, she has provided help, comfort, advice and expertise to both Creatives and Buyers on the site.
By that time investment bankers were on a roll privatizing assets as far flung as Chilean Electricity Distribution Rights, Montreal’s container port, parking meters in Chicago, sections of the Pennsylvania turnpike, the London City airport, and (the proposed) CA & FL Lottery systems. Ironically, given the U.S.’s
Prior to starting my own publicrelations and marketing consultancy, I worked for one of the largest global advertising agencies as well as smaller boutique PR and advertising agencies. He also didn’t believe in supporting the community and supporting local organizations through our skills. Image Credit: Natalie Harper.
When you support that platform with inspirational and informative subject matter that helps guide people along the way, and then offer them a community of service providers who can help round out their team—well, that’s the ticket. I tried selling my knowledge and services in marketing and publicrelations and it worked!
A loyal following and strong community. Claire Prendergast is the Director of Marketing Communications at agencyEA , a brand experience agency in Chicago. Claire guides the company’s brand and voice using her publicrelations skills. Sharper differentiation from the competition.
It took me a second to grasp what was happening, but I quickly realized that he was not crazy and not trying to cool himself off from the heat of a Chicago August. It’s pretty simple what this charity has done: they have leveraged their community to invite others to donate a small amount of money to the organization.
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