Remove Chile Remove Differentiation Remove Metrics
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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). Bob: I’ve come around to the opinion that the metric of how many people join X service is pretty worthless when it comes to monetization. How to move from a free to a paid product without losing all your users. Let me let Bob get in now.

Cofounder 208
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How to measure the accuracy of forecasts

A Smart Bear: Startups and Marketing for Geeks

” Our “error” metric will confirm that this forecaster is a genius — exactly zero over a whole year of predictions! Consider the life of a forecaster in Antofagasta, Chile, where on average it rains only five days a year (for a grand total of 1.7 This metric — “uncertainty” — is computed as.

Forecast 166
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FutureBrand 2010: Israel Up 11 Spots in Ranking As a Country Brand

VC Cafe

The study ranks 110 countries across 26 image attributes and seven measures of brand strength, but the most important factors, the aspects that truly differentiate a nation brand, are its associations and attributes – the things that people think of when they hear a place name, or look at a photograph or plan a trip.

Israel 158
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FutureBrand 2010: Israel Up 11 Spots in Ranking As a Country Brand

VC Cafe

The study ranks 110 countries across 26 image attributes and seven measures of brand strength, but the most important factors, the aspects that truly differentiate a nation brand, are its associations and attributes – the things that people think of when they hear a place name, or look at a photograph or plan a trip.

Israel 141
article thumbnail

FutureBrand 2010: Israel Up 11 Spots in Ranking As a Country Brand

VC Cafe

The study ranks 110 countries across 26 image attributes and seven measures of brand strength, but the most important factors, the aspects that truly differentiate a nation brand, are its associations and attributes – the things that people think of when they hear a place name, or look at a photograph or plan a trip.

Israel 141