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Too often, companies in the same vertical adopt a “me-too” approach in their design aesthetic. the idea of going on a holiday to Chile), inspiring photography is the leading first-impression creator. Key takeaway: If you’re selling a dream (e.g. Make sure the above-the-fold area rocks.
I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. So they began signing up Spanish-language content producers in Ecuador, Chile, Colombia, Argentina, Mexico and so forth. And we’re growing our sales organization.
And by doing so, you build a vertically integrated marketplace with a much deeper value stack. In the case of Mercado Libre, if you’re faced with serious gaps in the reliability of the existing logistics infrastructure, build your own, and make your reliability a competitive advantage. The same holds true for payments.
Surprisingly we have a lot of people outside of the US, like in Chile actually, will tweet and say, ‘God, I wish I had Chext here,’ and we would just have to day, ‘Sorry right now,’ but very soon we’re looking at doing that and alliances with those types of businesses.
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