Tealium iQ: What Can It Do? And How Does It Compare?
ConversionXL
NOVEMBER 5, 2019
So, for tracking product-specific things in Tealium iQ, you would, for instance, have one Data Layer Variable with product IDs and one with product names, much like tracking in Adobe Analytics —but certainly not like defining one JSON object per product that contains all its data, like in Google Tag Manager.
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