article thumbnail

One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

The more your product is integrated with other systems the lower your churn rate will be. This will happen organically in the future but not until you’re already large and successful. And the other thing. Imagine when your competitor comes in with their new whiz-bang features.

article thumbnail

Remind Me Why I Love You? (Why “In Person” is Everything)

Both Sides of the Table

especially about churn rates and your high CACs last quarter relative to the previous year. I asked you to send over some cohort data and I did get 30 minutes to go through it the other night. I developed a list of questions to ask you next time we speak?—?especially Was that a blip? 18 days later we hop on a call.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

Here’s how you calculate LTV: [ARPC (Average Revenue Per Customer in a Month) X Gross Margin] / MRR Churn Rate. Most businesses track it on a monthly basis for both customers (Customer Churn Rate) and monthly recurring revenue (MRR Churn Rate). You’ll find examples of using both customer and MRR churn rates.

article thumbnail

Getting Back Your Series A Mojo

Both Sides of the Table

Your churn rates are too high. Except that building a successful startup is hard. And back home when you land and come into the office on Monday your staff still knows the truth. Your app isn’t getting enough repeat visitors. You have an eCommerce company and have to much unsold inventory. It happens to nearly every startup.

article thumbnail

The only 2 ways to build a $100 million business

Version One Ventures

The biggest driver for high LTV is repeat purchase behavior (in an e-commerce business) respectively a low churn rate (in a SaaS company). In my experience, having an LTV that’s three to four times greater than CAC makes a business (and potential investment) interesting.

article thumbnail

5 Key Growth Metrics Every Enterprise Startup Should Track

YoungUpstarts

It’s important to measure and analyze churn both by the number of accounts and the amount of revenue lost, but the best enterprise startups dig even deeper. They’ll segment their customers to analyze churn by category. Enterprise startups should aim for an annual churn rate under 10 percent.

Metrics 219
article thumbnail

Conversion, retention and churn benchmarks

VC Cafe

A high retention rate indicates that customers find the product or service valuable and are likely to continue using it in the future. Churn : The percentage of customers who stop using a product or service after a certain period of time, typically measured over weeks, months, or years. The benchmarks are based on the US market.

Retention 109