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article thumbnail

SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

OCTOBER 30, 2019

Or maybe they’re volunteering their time in your community forums, helping new customers grow. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Metric examples: Customer save rate; Customer churn rate; Re-engagement rate. How to master CRO for SaaS.

Retention 101
Retention Metrics Churn Rate Acquisition 101
article thumbnail

SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

OCTOBER 30, 2019

Or maybe they’re volunteering their time in your community forums, helping new customers grow. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Metric examples: Customer save rate; Customer churn rate; Re-engagement rate. How to master CRO for SaaS.

Retention 48
Retention Metrics Churn Rate Acquisition 48
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