Both Sides of the Table

MAY 9, 2018

Your product demo crushed. especially about churn rates and your high CACs last quarter relative to the previous year. Why “In Person” is Everything) was originally published in Both Sides of the Table on Medium, where people are continuing the conversation by highlighting and responding to this story. Was that a blip?

Software Review 381

Software Review Churn Rate Due Diligence New York 381

ConversionXL

FEBRUARY 3, 2022

In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

NOVEMBER 17, 2022

The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). By switching from manual analysis data to predictive analytics, Sprint could quickly analyze user behavior to spot customers at risk of churn and identify retention offers. Conversion rate. Engagement rate.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

MARCH 15, 2016

Desktop user onboarding flows introduce you to a task management tool, a conversion research SaaS, etc. A trial-to-paid conversion rate or mobile user-to-customer conversion rate type metric is a good start. Churn rate is proportional to the distance between sign-up and value. via Inbound.org).

Mobile 48

Mobile Retention Email Software Review 48

ConversionXL

FEBRUARY 7, 2014

Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn. The way KISSmetrics does this is by calculating the churn-rate for each level of subscription plan. image source.

Software 93

Software Churn Rate eCommerce Flash 93

ConversionXL

NOVEMBER 15, 2016

When we talk about conversion optimization , much of the strategies remain the same across industries. That said, there are some key differences in how experts approach SaaS conversion optimization. Reducing churn rate. Making sure the leads are appropriate for your offer. Measuring and optimizing in-product activity.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Guy Nirpaz

OCTOBER 3, 2011

This principle would increase conversion rates from prospects and maximize penetration rates withing current customers. However, CTLV and CAC are not the only metrics a company should measure – there are other metrics (such as churn rates, account activation rate, account usage statistics, etc.),

Customer 40

Customer Churn Rate Metrics Acquisition 40