Churn Rate Conversion Differentiation Elevator Pitch 
Up and Running
FEBRUARY 12, 2019
One of the best ways to illustrate that you understand your competitive landscape and your differentiators is to present your competition in a matrix format like this one: 8. percent average conversion rate. 5 percent monthly churn rate. Give the numbers that are behind your numbers.
Up and Running
MAY 28, 2015
Get your elevator pitch right, and spread the message consistently across all media vehicles. This unique selling proposition has differentiated itself from the competition because it makes an outright guarantee, as well as promises to directly address a problem. Providing proper expectations will minimize the churn rate.
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