Remove Churn Rate Remove Conversion Remove Lead Generation Remove Retention
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. By meeting buyers’ post-purchase needs , you’ll improve customer retention. Acquiring more of your ideal customers will lead to profitable relationships because customers will want to buy from you multiple times. Image source ).

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How to Turn First Time Customers Into Repeat Customers in 2021

Up and Running

According to research conducted by Bain & Company, an increase in customer retention of a mere 5% can potentially increase a brand’s profitability by nearly 95%. The best part is that they’re more conversational and far more accessible than email support. Live chat is the most tried and tested means to offer real-time support.

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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn. The way KISSmetrics does this is by calculating the churn-rate for each level of subscription plan. image source.

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The Essential SaaS Metrics for Growth

ConversionXL

It’s only by starting at the bottom of the funnel, Fransen says, that companies can find out how many opportunities, leads, trials, Marketing Qualified Leads (MQLs), traffic, and campaigns they need for one deal/sale. Once you can identify a quality lead, it’s time to figure out which sources deliver the most of them.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

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