ConversionXL

AUGUST 13, 2019

While email acquisition generally measures the strength of your top-of-funnel content, this conversion metric is heavily influenced by your mid-funnel content (e.g. Use lead scoring but don’t ignore “conversational values.”. product comparison articles, new feature announcements, how-to guides, and customer success stories).

Metrics 117

Metrics SQL Retention Churn Rate 117

ConversionXL

FEBRUARY 3, 2022

In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. In the activation phase, measure these performance metrics: Conversion rate Number of customers using a product feature Drop-off rate Dwell time.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

AUGUST 16, 2021

According to research conducted by Bain & Company, an increase in customer retention of a mere 5% can potentially increase a brand’s profitability by nearly 95%. The best part is that they’re more conversational and far more accessible than email support. Live chat is the most tried and tested means to offer real-time support.

Customer 154

Customer Churn Rate Software Review eCommerce 154

ConversionXL

NOVEMBER 22, 2022

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

OCTOBER 7, 2019

Customer churn rate: shows the percentage of customers lost in a given period (e.g., Revenue growth rate: measures the month-over-month percentage increase in revenue and is the most common and important metric for startups. Conversion funnel: shows how prospects advance through the marketing funnel in a specific duration.

Founder 71

Founder Retention Metrics Technical Review 71

ReadWriteStart

OCTOBER 2, 2023

A SaaS UX design that is intuitive, efficient, and enjoyable can significantly impact user satisfaction, retention, and overall success. The brand name and logo are simple and memorable, and the brand voice and tone are conversational and engaging. Investing in UX design can also help differentiate your product from competitors.

Design 105

Design Product Churn Rate Architecture 105

ConversionXL

NOVEMBER 17, 2022

The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). By switching from manual analysis data to predictive analytics, Sprint could quickly analyze user behavior to spot customers at risk of churn and identify retention offers. Conversion rate. Engagement rate.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

FEBRUARY 1, 2018

It’s no surprise, then, automated emails get 152% higher click rates than broadcast emails. There are many types of drip campaigns depending on your conversion goal. Churn Prevention. Involuntary Churn Prevention. The problem, though, is as your company grows, so, too, does your churn rate. Reactivation.

Marketing 97

Marketing Campaign Software Review Email 97

ConversionXL

AUGUST 12, 2016

However it comes with it’s own set of challenges, like retention and churn. Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Customer Acquisition Cost (CAC).

Software Review 48

Software Review Metrics Revenue Acquisition 48

VC Cafe

NOVEMBER 5, 2024

But here’s what they don’t tell you about PMF: Effortless Customer Conversations When nearing PMF, conversations shift from convincing to responding to demand. ” to “how quickly can we deploy?” The path to real PMF involves constant iteration, experimentation, and the courage to pivot when necessary.

Product 158

Product Marketing Sales Cycle Churn Rate 158

Up and Running

SEPTEMBER 22, 2021

Every conversation someone has about your brand is an opportunity for a new set of eyes on what you have to offer. Lowers churn. Every SaaS business should be tracking and monitoring its churn rate. In fact, every SaaS should be optimizing as best they can to reduce churn. Pick your referral rewards.

Programming 141

Programming Churn Rate Design Campaign 141

ConversionXL

MARCH 15, 2016

Desktop user onboarding flows introduce you to a task management tool, a conversion research SaaS, etc. It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. Churn rate is proportional to the distance between sign-up and value.

Mobile 48

Mobile Retention Email Software Review 48

ConversionXL

OCTOBER 30, 2019

Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit A: This is the table of contents from the article that currently ranks first for the keyword “conversion rate optimization tips.”

Retention 101

Retention Metrics Churn Rate Acquisition 101

ReadWriteStart

MARCH 3, 2021

Conversely, investing too heavily in the long term will make it harder to generate initial momentum. The Prioritization of Customer Retention. But it’s also important to focus on customer retention as part of your growth strategy. Boost Customer Retention. Balancing short-term and long-term growth.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

Up and Running

NOVEMBER 13, 2020

With the new chatbot, Splashtop was able to leverage it to initiate conversations along with integrating it to Salesforce to record qualified leads on it, leading to them averaging 1648 chats a month and causing an overall increase of 35% of their sales conversions. Provide a seamless omnichannel customer experience.

Customer 135

Customer Churn Rate Silicon Valley Retention 135

ConversionXL

DECEMBER 2, 2020

This arrangement made it challenging to give a quick answer to basic questions on user conversions or to comment on traffic rates and MRR. Instead of measuring Awareness, Appeal, and Ask separately, we combined all marketing acquisition efforts under the Awareness stage, leaving Act to account for conversions in the form of sign-ups.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

YoungUpstarts

JUNE 3, 2016

A lot of businesses historically focus on cost per impressions, clicks, or conversions, but they lack the insight to tie those conversions back to money spent. To calculate your ROAS , simply divide revenue by spend , and you’re on your way to understanding how much each conversion is actually worth. Connecting ROAS and LTV.

Metrics 100

Metrics Churn Rate New York City Marketing 100

Up and Running

APRIL 6, 2021

But more than triggering the visible decline in churn rate, live chat software is the most effective communication channel for your customers. Social listening tells you what your customers think about you in their personal conversations on social media. Offer incentives and rewards via social media to increase retention.

Social Media 105

Social Media Media Customer Churn Rate 105

ConversionXL

NOVEMBER 15, 2016

When we talk about conversion optimization , much of the strategies remain the same across industries. That said, there are some key differences in how experts approach SaaS conversion optimization. Reducing churn rate. Making sure the leads are appropriate for your offer. Measuring and optimizing in-product activity.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

FEBRUARY 7, 2014

Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn. The way KISSmetrics does this is by calculating the churn-rate for each level of subscription plan. image source.

Software 93

Software Churn Rate eCommerce Flash 93

Up and Running

SEPTEMBER 24, 2019

I’ve talked before about the metrics you need to know and track when you are running a subscription business , but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup. Reduce churn.

Revenue 73

Revenue Churn Rate Analytics Metrics 73

ReadWriteStart

AUGUST 26, 2022

We’ll have a fun conversation over the next 40-45 minutes. But stuff like retention is super important. So how sticky are your customers, and can you break that down to customer retention? You can break that down into the inverse of that churn. The churn rate increased, and then the stock plummeted by 70 percent.

Partner 132

Partner Cofounder Retention Acquisition 132

ConversionXL

OCTOBER 30, 2019

Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit A: This is the table of contents from the article that currently ranks first for the keyword “conversion rate optimization tips.”

Retention 48

Retention Metrics Churn Rate Acquisition 48

andrewchenblog.com

JANUARY 28, 2010

Do it right, and your conversion rates might be as high as 20%. Understanding your engine of adoption User retention Of course, it’s not enough to just acquire paying users, you need to retain them. How sensitive are retention numbers on lifetime value? Do it wrong, and your LTV gets very close to zero.

CPA 51

CPA Retention Viral Acquisition 51

ConversionXL

OCTOBER 30, 2021

This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

OCTOBER 11, 2022

In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)? What is ecommerce customer retention (and why does it matter)? How to measure customer retention.

Retention 111

Retention eCommerce Channel Community 111

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. Working on conversion optimization to convert more visitors into leads. image source. image source.

Customer 133

Customer Churn Rate Retention Acquisition 133

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. At the end of the conversation, ask them if they’d be willing to make an introduction. 1 page website w/ simple checkout, then add things as you feel it’ll help increase conversions.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Up and Running

MARCH 11, 2015

Content marketing, and under content marketing we’re tracking uniques, time on site, bounce rates, open rates, click-through rates, conversion rates, these are the things that if we don’t know what these things are, we could end up in trouble. Then referral rates and opt-out rates.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60