How to Craft (Or Pivot) Your Agency Value Proposition
ConversionXL
NOVEMBER 5, 2020
My agency wouldn’t have expanded beyond digital PR if it weren’t for early client conversations. Churn rate was high for a service that many organizations saw as a “nice to have.” I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Image source ). Most B2B buyers know this.
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