Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. The biggest driver for high LTV is repeat purchase behavior (in an e-commerce business) respectively a low churn rate (in a SaaS company). In addition, churn tends to rise as a company grows.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

VC Cafe

FEBRUARY 21, 2023

It’s not just the competition against the incumbents and the large tech platforms that founders has to worry about, but most importantly is the company’s performance and product market fit. Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical.

Retention 109

Retention Conversion Churn Rate B2C 109

crowdSPRING Blog

NOVEMBER 23, 2012

Deciding if a product feature is worth the effort – [link]. 6 Ways You Can Improve Churn Rate and Increase Revenue | KISSmetrics blog - [link]. 6 Ways You Can Improve Churn Rate and Increase Revenue | KISSmetrics blog - [link]. 7 tactics lean startups need to build great products | Gigaom – [link].

Social Media 107

Social Media Small Business Design Cofounder 107

YoungUpstarts

APRIL 14, 2020

Companies that actively focus on CX can significantly reduce churn rates, increase retention rates, and earn higher revenues. According to HubSpot , prior to the internet “service didn’t matter too much because contracts, for software companies as well as professional services, acted as ‘lock-ins’ on customer loyalty”.

Customer 162

Customer Technical Review Artificial Inteligence Retention 162

ReadWriteStart

OCTOBER 2, 2023

I’ll start by taking you to the world of Startup X, a passionate team of entrepreneurs who believed they had the next big thing in the world of software as a service (SaaS). They poured their hearts and souls into creating an innovative product fueled by the desire to make a difference in the lives of their target audience.

Design 105

Design Product Churn Rate Architecture 105

ConversionXL

MARCH 17, 2021

MQL cost significantly increased. Companies experience a high churn rate because of bad product adoption. In 2020 we applied the same approach to two of our customers: idronect (software to manage drone businesses) and Opsfleet (software development company). It can be used across both product and marketing.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

AUGUST 21, 2014

Below, are 10 case studies on how to reduce churn for your SaaS product. Before we get there though, I want to mention that David Skok points out something that can massively accelerate SaaS growth: negative churn. How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. Now to the case studies…. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Up and Running

MAY 1, 2014

Accommodate your investors, and keep explanations of your product simple and direct, using terms that everyone can understand. Products and Services. If you need more space for product images or additional information, use the appendix for those details. This is your product or service. > Don’t be intimidated.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

ConversionXL

AUGUST 13, 2019

Software and online-services companies can quickly become billion-dollar giants, but the recipe for sustained growth remains elusive. But only 400 software companies have made it to the $500M revenue mark. product comparison articles, new feature announcements, how-to guides, and customer success stories).

Metrics 117

Metrics SQL Retention Churn Rate 117

ConversionXL

SEPTEMBER 13, 2017

We’ll focus on voluntary churn, because voluntary churn has actionable prevention steps by SaaS providers, while involuntary churn is mostly unavoidable, like when a user has to stop SaaS subscription services due to death, relocation, etc. If you’re unsure, you can learn how to calculate your churn rate here.

Customer 110

Customer Churn Rate Metrics Retention 110

ConversionXL

JUNE 26, 2019

Many SaaS companies launch a product-led growth model —but never update it. While this is true for all SaaS companies, it’s especially critical for those that use their product—not traditional marketing or sales—as their growth engine. Still, if you have a bad product, no optimization will deliver rocketship growth. 80,000) 0%.

Framework 121

Framework Churn Rate Metrics Revenue 121

Up and Running

AUGUST 21, 2014

It’s hard to understand how many people will you actually attract, what is it going to cost, what’s your conversion rate, how long will people stay. You’re going to want to really think about how you’re going to drive traffic and what’s most cost effective.

Metrics 84

Metrics Startup Churn Rate Forecast 84

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Retention 113

Retention Marketing Acquisition Channel 113

Both Sides of the Table

FEBRUARY 15, 2016

I know it sounds obvious but just so you understand: There are more capital sources available for earlier-stage capital, the information on which they are evaluating the investment is less (it is almost certainly just team and product) and the risk of the investor getting things wrong is diminished. They may push you to cut costs.

Burn Rate 150

Burn Rate Cap Table Valuation Software Review 150

Steve Blank

DECEMBER 2, 2013

They began the class believing they were selling an open data and software platform for people with Type 1 Diabetes into a multi-sided market comprised of patients, providers, device makers, app builders and researchers. Howard Look , CEO of Tidepool, was VP of Software and User Experience at TiVo. the Customer Life Time (CLT)).

Customer 328

Customer Churn Rate Customer Development Lean 328

Up and Running

NOVEMBER 6, 2020

Instead of getting all of your customer’s payment upfront, those payments are spread out over months or even years, so it can take time to break even on marketing and development costs. Or perhaps you’ll explore the “freemium” route where some features of your product are always free and others require an upgrade to a paid price tier.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

ConversionXL

NOVEMBER 22, 2022

Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11. Cost per click: Track ad spending to improve performance Where to track CPC 12. Furthermore, bounce rates vary by industry.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

FEBRUARY 20, 2015

For example, if you have an eCommerce website , you’ll want to measure unique visitors, referrals, bounce rate, and similar. If you’re running a subscription business , you’ll want to track churn rate, monthly recurring revenue, lifetime value, and so on. What Are Direct Costs? Give me the details. Give me the details.

Metrics 60

Metrics Burn Rate .Net Churn Rate 60

www.kalzumeus.com

AUGUST 13, 2012

Kalzumeus Software. Patrick McKenzie (patio11) blogs on software development, marketing, and general business topics. Sidenote: If you run a software business, you absolutely need some form of server monitoring, because the application being down costs you money and trust. Greatest Hits. Standing Invitation. by Patrick.

Revenue 62

Revenue Distribution Software Non-Compete 62

Duct Tape Marketing

MAY 25, 2022

And what I love about the simplicity of the definition is the software we use every day, as marketers, as consumers, the hardware we use the phones like your iPhone, they're incapable of doing things on their own, unless they're told how to do them. Who's the co-founder and CEO of Google deep mind. But we're not there yet.

Artificial Inteligence 99

Artificial Inteligence Marketing Cofounder SMS 99

ConversionXL

FEBRUARY 1, 2018

(“Cybot” as a finished product.). The concept was brilliant: with each issue, you invest more of yourself into the finished product. Put another way, who would be foolish enough to cancel their subscription after they already sunk cost ? Nor is everyone a right fit for your product/service, to begin with. Takeaway.

Marketing 97

Marketing Campaign Software Review Email 97

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Like SaaS products themselves, we now intend for these laws to be periodically refined through major releases to reflect the changing landscape of the SaaS world. Labels: SaaS , sales and marketing , software.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

AUGUST 12, 2016

And when you consider that acquiring each customer has a cost, you can appreciate the importance of an airtight sales funnel that consistently converts. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Customer Acquisition Cost (CAC). What’s the “job to be done” that attracts customers to your product?

Software Review 48

Software Review Metrics Revenue Acquisition 48

Duct Tape Marketing

JUNE 7, 2023

We've moved from trying to make call centers a cost center to make it more of a revenue generation engine, right? You know, they don't know which products to upsell and cross-sell or what's the best for customer. We looked at net promoter scores, CSAT scores, attrition rates, right? Growth rates, churn rates.

Employee 91

Employee Technical Review Advisory Board Sales 91

David Teten

DECEMBER 3, 2019

Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team. Russell Rothstein, Founder and CEO, IT Central Station , a product review site, said, “We see VCs on our site very often. They read reviews of the products of target investments.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

SEPTEMBER 22, 2021

Like any other user acquisition channel, your efforts need to be cost-efficient. It’s not out of the norm to have initial setup costs and show ROI early into your first campaign. Cost-efficient user growth. Every SaaS business should be tracking and monitoring its churn rate.

Programming 141

Programming Churn Rate Design Campaign 141

Startup Lessons Learned

MARCH 21, 2013

Similarly, a two-sided marketplace cares about different things from a traditional e-commerce product. Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% So churn for those product categories may be lower. to 3% a month.

Analytics 167

Analytics Lean Metrics Churn Rate 167

Up and Running

OCTOBER 3, 2014

One of the biggest business challenges I’ve ever faced was transitioning Palo Alto Software from the business of selling single products to a subscription revenue business. Churn and Churn Rate. Churn rate is the percentage of customers that leave every month. This metric is simple straight forward.

Metrics 96

Metrics Churn Rate Forecast Revenue 96

Up and Running

JANUARY 24, 2014

When possible, open your pitch by telling a real customer story that addresses the problem your product or service solves in the marketplace. For example, here’s an appropriately detailed financial forecast for a SaaS (software as a service) business: We leverage the site traffic and customer base of partners A, B, and C.

Sweat Equity 138

Sweat Equity Churn Rate Forecast Business Model 138

Up and Running

APRIL 6, 2021

That is to say when a brand connects with its consumers on social media platforms, they are more likely to use their products. Let’s now take a look at how you can use social media efficiently to reduce churn. Identify the reasons behind churn. Your customers think your product is over or under-priced.

Social Media 105

Social Media Media Customer Churn Rate 105

ConversionXL

MARCH 15, 2016

Mobile user onboarding flows introduce you to a game, a productivity app, a banking app, etc. Benefit-Focused: Explains the 2-3 core benefits and how to achieve that benefit via the site / product / app. Function-Focused: Explains the 2-3 core functions of the site / product / app and how to use them. No small challenge.” (via

Mobile 48

Mobile Retention Email Software Review 48

Up and Running

FEBRUARY 12, 2019

When possible, open your pitch by telling a real customer story that addresses the problem your product or service solves in the marketplace. For example, here’s an appropriately detailed financial forecast for a SaaS (software as a service) business: We leverage the site traffic and customer base of partners A, B, and C.

Sweat Equity 122

Sweat Equity Churn Rate Elevator Pitch Forecast 122

Up and Running

JUNE 19, 2014

While a lot of press has been given to the Software-as-a-Service boom (SaaS), subscriptions are everywhere now. Subscription services are popular because it often costs less, in the short run, to start using a service. For a fraction of the cost of buying a treadmill, I can use an entire gym.

Forecast 92

Forecast Sales Churn Rate Revenue 92

Software By Rob

JULY 21, 2011

But we rarely think about the specifics of how we are going to reach prospects, and how much that’s going to cost. Since this will be easier to explain with an example, let’s start by looking at the cost of acquiring a customer using Google AdWords. Let’s think about this for a moment. If, however, you convert at 0.5%

CPA 73

CPA Churn Rate Customer Acquisition 73

SVPG

AUGUST 10, 2014

One question that I continue to get from many company leaders is whether or not product managers should be given P&L responsibility for their products. The origin of this question comes from the days when companies had a portfolio of products where each product represented one or more SKU’s.

Churn Rate 71

Churn Rate Forecast Portfolio Leadership 71