Churn Rate Curation Dilution 
Version One Ventures
MARCH 13, 2013
Products that are critical to the daily workflow, like business management software and collaboration tools, tend to have the lowest churn rates. Frank & Oak has created monthly-curated product releases that create an important monthly rhythm. The toothbrush test is valid for SaaS products as well.
maplebutter.com
JANUARY 8, 2013
Curate great links for your ideal customers and share them 3 times per day. 2) Co-Founders are the largest form of dilution (if you’re raising) 3) Everything around LeanStartup / Customer Development 4) Understand the micro economics of your business early. Co-founders are the highest form of dilution to a business. 1) Hire A’s.
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