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In some cases, the subscription offering is based on curation. No matter your business model, you should be forecasting sales, expenses, and cash flow. You have strict tiers of service, obvious introductory offerings to track, and can project growth based on sign-ups, churnrate, and the length of the subscription.
Lots of new box companies have trouble ironing out the kinks in their process: their customer can’t easily unsubscribe, their boxes just aren’t exciting or well-curated, and more. The SAM for our example might be men with curly hair because you curate products specific to that style. Any of these can lead to failure. Future plans.
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