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From long salescycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
The goal was simple: validate demand or move on. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. Churnrate was high for a service that many organizations saw as a “nice to have.” Image source ). Image source ).
A data-driven approach can help you make accurate and timely business decisions to meet market demands and improve cost-efficiency. Customer churnrate: shows the percentage of customers lost in a given period (e.g., “What gets measured gets done.” . canceling their subscriptions or not making a repeat purchase.).
Let’s start from the textbook definition: Product Market Fit (PMF) is the stage where a product successfully meets a specific market’s needs, resulting in strong demand, customer satisfaction, and sustainable growth. The path to real PMF involves constant iteration, experimentation, and the courage to pivot when necessary.
Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Philippe Botteri.
Businesses have a rising demand for singular, agile, integrated solutions. The SaaS salescycle tends to be longer than for a lot of other products and services. Offering discounted annual plans can be very advantageous for a SaaS company, as it can boost cash flow and reduce churnrates. .
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