ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150

B2B Sales Cycle Belgium IP 150

VC Cafe

NOVEMBER 5, 2024

Let’s start from the textbook definition: Product Market Fit (PMF) is the stage where a product successfully meets a specific market’s needs, resulting in strong demand, customer satisfaction, and sustainable growth. The path to real PMF involves constant iteration, experimentation, and the courage to pivot when necessary.

Product 158

Product Marketing Sales Cycle Churn Rate 158

ConversionXL

NOVEMBER 5, 2020

The goal was simple: validate demand or move on. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. Churn rate was high for a service that many organizations saw as a “nice to have.” Image source ). Image source ).

PR 120

PR B2B Lean Audience 120

Women Entrepreneurs Can

SEPTEMBER 15, 2022

Businesses have a rising demand for singular, agile, integrated solutions. The SaaS sales cycle tends to be longer than for a lot of other products and services. Offering discounted annual plans can be very advantageous for a SaaS company, as it can boost cash flow and reduce churn rates. .

Churn Rate 52

Churn Rate Sales B2C Sales Cycle 52

Up and Running

OCTOBER 7, 2019

A data-driven approach can help you make accurate and timely business decisions to meet market demands and improve cost-efficiency. Customer churn rate: shows the percentage of customers lost in a given period (e.g., “What gets measured gets done.” . canceling their subscriptions or not making a repeat purchase.).

Founder 71

Founder Retention Metrics Technical Review 71

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48