ConversionXL

NOVEMBER 5, 2020

Churn rate was high for a service that many organizations saw as a “nice to have.” I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a lead generator.

PR 120

PR B2B Lean Audience 120

VC Cafe

NOVEMBER 5, 2024

Identified a significant pain point, formulated a hypothesis, conducted thorough research, mapped out user needs, created wireframes, designed and built your product, and rigorously tested it. I’ve seen this happen many times in startups: you’ve done everything by the book. Yet something still feels off.

Product 158

Product Marketing Sales Cycle Churn Rate 158

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48