Remove Churn Rate Remove Dilution Remove Finance
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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

The more your product is integrated with other systems the lower your churn rate will be. But Salesforce knew how important this process is to their success so they actively encouraged the development of an ecosystem so much so that they even invested in these third-parties to make sure they were well-enough financed to survive.

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Remind Me Why I Love You? (Why “In Person” is Everything)

Both Sides of the Table

I also had to negotiate a follow-on round at a portfolio company because new investors were trying to force a bit option-pool top-up that would dilute the founders and existing shareholders and existing investors were fighting over prorata rights. especially about churn rates and your high CACs last quarter relative to the previous year.

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Your LTV Math is Wrong

Seeing Both Sides

Since I see a few common patterns of mistakes, I thought I'd add to the LTV literature and point out the top three reasons many investors roll their eyes when they see entrepreneurs present inflated, poorly constructed LTVs: 1) Your churn rate is understated. A monthly churn rate of 1%?

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

If you believe in it – then finance whatever you can yourself. 2) Co-Founders are the largest form of dilution (if you’re raising) 3) Everything around LeanStartup / Customer Development 4) Understand the micro economics of your business early. Co-founders are the highest form of dilution to a business. Other sources of capital.