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The more your product is integrated with other systems the lower your churnrate will be. Professional services + systems integration = lower churn. Channel Partners Not Yet Formed. I wrote about that extensively in “ the fallacy of channel partners.” That it is non-dilutive financing?
You race back to the office to tell everybody how well it went and you wait for the follow-up call to have a partners’ meeting or talk about term sheets or at least dip into due diligence. especially about churnrates and your high CACs last quarter relative to the previous year. That way when my partners in are in ….
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