Churn Rate Dilution Retention 
Both Sides of the Table
MAY 9, 2018
I also had to negotiate a follow-on round at a portfolio company because new investors were trying to force a bit option-pool top-up that would dilute the founders and existing shareholders and existing investors were fighting over prorata rights. especially about churn rates and your high CACs last quarter relative to the previous year.
Hearpreneur
JANUARY 30, 2022
Companies offer incentives such as signing and retention bonuses as well as unique job perks and flexible scheduling. Many businesses are discovering that the key to successful marketing is interacting two-way with customers, not simply shouting marketing messages at increasingly dilute audiences. . #6- Recruit and retain employees.
maplebutter.com
JANUARY 8, 2013
Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 2) Co-Founders are the largest form of dilution (if you’re raising) 3) Everything around LeanStartup / Customer Development 4) Understand the micro economics of your business early.
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