ConversionXL

FEBRUARY 3, 2022

Take the documentation productivity platform, Swimm. In the activation phase, measure these performance metrics: Conversion rate Number of customers using a product feature Drop-off rate Dwell time. Address churn by engaging users. Use this information to optimize for retention with: Transactional messaging.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

NOVEMBER 6, 2020

Retention plan. A good executive summary is often used as a stand-alone document that you can email to lenders and investors as part of the fundraising process, so you want to make sure that it’s short and to the point. Churn rate. Acquiring customers is just part of the game with a subscription business.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

ConversionXL

MARCH 15, 2016

Support them with quick start documentation as well as example code and get out of their way as soon as you can.” It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. Churn rate is proportional to the distance between sign-up and value.

Mobile 48

Mobile Retention Email Software Review 48

ConversionXL

DECEMBER 2, 2020

However, we split the Advocate stage into Activation, Retention, Trials, and Paid phases that contain information about product usage and sales. The Retention stage. Retention shows how many people continue using our product regularly and remain as users. Other metrics to monitor.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

ConversionXL

FEBRUARY 7, 2014

Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn. The way KISSmetrics does this is by calculating the churn-rate for each level of subscription plan. image source.

Software 93

Software Churn Rate eCommerce Flash 93

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Press is something you should do once you know your activation / retention metrics are good. How can I lower my apps churn rate? It all depends on where you’re at.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Up and Running

MARCH 11, 2015

That’s going to help you put your financials together, and it’s also going to help because everybody loses customers, so in your model you have to be able to say what the retention rate is of that customer as well, and the churn rate. Then referral rates and opt-out rates. This is what we track.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60