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There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Conversely, a high-end fashion ecommerce store runs Facebook Ads. Image source ).
In eCommerce , it is exemplified by Amazon. Instead, start simply and leverage leadgeneration forms and collect contact information for your email communications. Thus, proactively implementing the above 5 points will ensure that you cut your churnrate and entertain more happy and satisfied customers that keep coming back.
Churnrate was high for a service that many organizations saw as a “nice to have.” For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a leadgenerator. 3 ways to find proposition pivot or expansion opportunities. Image source ).
Calculate Your Churn. ” The easiest metric for subscription software products to check is churnrate. . “On SaaS, target churnrate should be around 2% monthly churn. The way KISSmetrics does this is by calculating the churn-rate for each level of subscription plan. image source.
Here’s a good read from Moz on Pruning Your eCommerce Site: How & Why. For example, when we evaluated whether to participate on social networks, we looked at five goals: leadgeneration, building a community, building brand awareness with a new audience, managing brand perception, and customer service.
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