Duct Tape Marketing

DECEMBER 27, 2012

You can have the best offer, the most compelling copy, sent from a trusted source, using a subject line that has been optimized for your audience … and yet, if you don’t have a list of email addresses to send to, none of it matters. Without a list of email addresses in your database, email marketing can be quite challenging.

Email 78

Email SMS Software Review Churn Rate 78

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Up and Running

AUGUST 16, 2021

The best part is that they’re more conversational and far more accessible than email support. Instead, start simply and leverage lead generation forms and collect contact information for your email communications. With it, you can get more context on their problems by seeing exactly where in the process they are.

Customer 154

Customer Churn Rate Software Review eCommerce 154

ConversionXL

MARCH 17, 2021

Since COVID started the number of spam emails and LinkedIn messages increased (doubled at least). One of the respondents said they called it a “Desperate marketing attempt—everybody just tries to book a meeting, try to generate sales qualified opportunities and they don’t have results.” MQL cost significantly increased.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

AUGUST 13, 2019

While email acquisition generally measures the strength of your top-of-funnel content, this conversion metric is heavily influenced by your mid-funnel content (e.g. Aptrinsic CEO Mickey Alon encourages SaaS companies to go a step further and look at product qualified leads (PQLs). However, churn compounds.

Metrics 117

Metrics SQL Retention Churn Rate 117

Duct Tape Marketing

MAY 30, 2024

“We see agencies that are really good at lead generation, for example, they can make that phone ring, but if they’re not good at managing the relationship with the customer, they’re going to leave.” You have to get familiar with the things like cost of goods sold and profit margins and your churn rates.

Mexico 91

Mexico Churn Rate San Diego Technical Review 91

ConversionXL

NOVEMBER 5, 2020

I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. Churn rate was high for a service that many organizations saw as a “nice to have.” It starts with a simple email. Another three came on board 45 days later. Image source ).

PR 120

PR B2B Lean Audience 120