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Remind Me Why I Love You? (Why “In Person” is Everything)

Both Sides of the Table

You race back to the office to tell everybody how well it went and you wait for the follow-up call to have a partners’ meeting or talk about term sheets or at least dip into due diligence. especially about churn rates and your high CACs last quarter relative to the previous year. What do I do now? Was that a blip?

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

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Common B2B Challenges and How To Solve Them

ConversionXL

Buyers became more critical due to a reduction in reosurces and as a result the entire process started to involve more people ultimately taking longer to close. Companies experience a high churn rate because of bad product adoption. Sales cycle length increased. Content blindness. MQL cost significantly increased.

B2B 150
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values). That bit is easy.

Metrics 150
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Fast Growing Startups Focus on Customers

The Startup Magazine

The fast-growing startups at this stage meet frequently to review the issues that customers have and come up with solutions to the roadmap of the product. Don’t let your engineers find workarounds that will be fixed again later on. Provide solutions to the issues facing the software or service delivery process of your startup.

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Twitter Link Roundup #199 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

You Can’t Be a Wimp—Make the Tough Calls | Harvard Business Review – crowdspring.co/H4gLnT. Chicago’s startup engine roars | Chicago Tribune - crowdspring.co/16aYZLL. 6 Ideas to Reduce Your Product’s Churn Rate We Found to Work - crowdspring.co/1grCDHI. crowdspring.co/19IC5KK. ” – crowdspring.co/19fkE20.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

After this initial success, Airbnb then reverse-engineered Craiglist forms with a tool that allowed users to repost their listings: By communicating benefits and removing barriers to success, they gave users a reason to get involved. Don’t cast your net too far and wide. Focus on the channels that offer the best ROI.

Retention 113