VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? What should our MRR growth be? Consumer apps and services.

B2C 141

B2C Technical Review Startup Retention 141

Both Sides of the Table

MAY 7, 2016

You attended speaker dinners, went to entrepreneur parties on ships or in Europe. Your churn rates are too high. They qualify every initiative with, “well this didn’t prove viral adoption last time so I don’t expect a silver bullet this time.” But building a successful startup is hard. Often it doesn’t.

Churn Rate 150

Churn Rate Vesting Dilution Europe 150

Cracking the Code

OCTOBER 10, 2008

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. Yet many B2B companies don’t have a clue. Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Cracking the Code

DECEMBER 11, 2015

For this type of model, I would like to understand how the number of inbounds is scaling with the activities and how much virality there is in the model as the word spreads out in the community SMB door to door sales (e.g., This model relies on grass root marketing of the targeted community, combined with smart online tactics (e.g.,

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48