Up and Running

MAY 1, 2014

Use this chapter to describe your current team and who you need to hire. Your business plan isn’t complete without a financial forecast. An online software company might look at churn rates (the percentage of customers that cancel) and new signups. Sales Forecast. Read more ». Financial Plan. Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Both Sides of the Table

MAY 19, 2018

If a VC meets with 40 eCommerce companies and has the data room on all of them (downloaded on to his or her system) then when they DO finally dig in on an investment opportunity they can compare information such as CACs, LTVs, churn rates, margins, etc. against a broad range of similar companies.

Cap Table 336

Cap Table Due Diligence Forecast Churn Rate 336

Up and Running

NOVEMBER 12, 2018

The five key metrics to judge your subscription model’s success are: Churn and churn rate. You might outsource packaging, shipping or both instead of hiring more people to work with you directly. . Going smaller, use key metrics to ensure that your business is on track to reach your milestones. LTV (lifetime value).

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Up and Running

JANUARY 24, 2014

Investors want to hear about your first customers, other investments put into the company (including your own sweat equity), key media placement, signed letters of intent (LOI) to purchase/partner, product and customer milestones, key hires, etc. 0.22% average conversion rate. 5% monthly churn rate. 5% monthly churn rate.

Sweat Equity 138

Sweat Equity Churn Rate Forecast Business Model 138

Up and Running

FEBRUARY 12, 2019

Investors want to hear about your first customers, other investments put into the company (including your own sweat equity), key media placement, signed letters of intent (LOI) to purchase/partner, product and customer milestones , key hires, and so on. percent average conversion rate. 5 percent monthly churn rate.

Sweat Equity 122

Sweat Equity Churn Rate Elevator Pitch Forecast 122

ConversionXL

OCTOBER 30, 2019

At this stage, a HubSpot customer might have hired a HubSpot partner to boost their marketing. The goal at this stage is to re-engage and reactivate those who are demonstrating at-risk behavior patterns or who have completely churned. Metric examples: Customer save rate; Customer churn rate; Re-engagement rate.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

At this stage, a HubSpot customer might have hired a HubSpot partner to boost their marketing. The goal at this stage is to re-engage and reactivate those who are demonstrating at-risk behavior patterns or who have completely churned. Metric examples: Customer save rate; Customer churn rate; Re-engagement rate.

Retention 48

Retention Metrics Churn Rate Acquisition 48