Up and Running

JULY 27, 2016

I’ve talked before about the metrics you need to know and track when you are running a subscription business, but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup. Reduce churn.

Revenue 60

Revenue Churn Rate Metrics Analytics 60

Up and Running

MAY 1, 2014

Your business plan isn’t complete without a financial forecast. An online software company might look at churn rates (the percentage of customers that cancel) and new signups. Three-year projections are typically adequate, but some investors will request a five-year forecast. Sales Forecast. Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Up and Running

NOVEMBER 12, 2018

The subscription box industry is growing rapidly thanks to a steady revenue model and tapping into people’s love for surprises. Financial summary : Project your revenue for the first few years. Companies that become a big subset of your revenue are likely strategic alliances, though, which is a later section. Key customers.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Both Sides of the Table

MAY 19, 2018

A detailed financial model that shows your anticipated revenue, costs and profits (Income Statement) as well as your balance sheet and cashflow statements. Investors love to be able to see what you told them in forecasts in prior years and then compare with how you actually performed. against a broad range of similar companies.

Cap Table 336

Cap Table Due Diligence Forecast Churn Rate 336

ConversionXL

DECEMBER 2, 2020

The Churn Rate allows us to estimate the satisfaction level of our paid users. Here’s a link to a ProfitWell blog post sharing four different formulas to calculate churn.) If your churn rate is increasing, you can revisit your retention strategy, perform customer interviews , or even revisit your pricing structure.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

Up and Running

FEBRUARY 12, 2019

What’s more compelling than big talk is to show exactly how you will reach those millions—what information about your company do you have that’s made you forecast those kinds of sales ? percent average conversion rate. 5 percent monthly churn rate. 160 is average revenue per user (ARPU). Show your darn product!

Sweat Equity 122

Sweat Equity Churn Rate Elevator Pitch Forecast 122

ConversionXL

OCTOBER 30, 2019

The Pareto Principle states that you get 80% of your revenue from 20% of your customers. Metric examples: Monthly recurring revenue (MRR); Average revenue per account (ARPA); Engagement; Customer lifetime value (LTV); Upsell/cross-sell conversion rates. Do you include revenue sharing with other parties?

Retention 101

Retention Metrics Churn Rate Acquisition 101

Seeing Both Sides

JULY 21, 2014

As a result, the full revenue for each deal was recognized in that quarter as soon as the software was shipped. This allowed our revenue to skyrocket from $1.8 But the downside to our business model was that we did not have hardly any recurring revenue. . I later came to realize that r ecurring revenue is magic.

Revenue 54

Revenue Valuation Churn Rate Portfolio 54

Up and Running

JANUARY 24, 2014

What’s more compelling than big talk is to show exactly how you will reach those millions—what information about your company do you have that’s made you forecast those kinds of sales? 0.22% average conversion rate. 5% monthly churn rate. 160 is average revenue per user (ARPU). 0.22% average conversion rate.

Sweat Equity 138

Sweat Equity Churn Rate Forecast Business Model 138

SVPG

AUGUST 10, 2014

In this world, each product manager would worry about the cost structure of their product, the marketing plan, sales forecasts, contribution and profitability. The origin of this question comes from the days when companies had a portfolio of products where each product represented one or more SKU’s. Think consumer packaged goods.

Churn Rate 71

Churn Rate Forecast Portfolio Leadership 71

ConversionXL

OCTOBER 30, 2019

The Pareto Principle states that you get 80% of your revenue from 20% of your customers. Metric examples: Monthly recurring revenue (MRR); Average revenue per account (ARPA); Engagement; Customer lifetime value (LTV); Upsell/cross-sell conversion rates. Do you include revenue sharing with other parties?

Retention 48

Retention Metrics Churn Rate Acquisition 48

Seeing Both Sides

OCTOBER 24, 2015

Since I see a few common patterns of mistakes, I thought I'd add to the LTV literature and point out the top three reasons many investors roll their eyes when they see entrepreneurs present inflated, poorly constructed LTVs: 1) Your churn rate is understated. A monthly churn rate of 1%? 2) Your cost of capital is too low.

Churn Rate 20

Churn Rate Early Stage Revenue Metrics 20