Up and Running

MAY 1, 2014

Your business plan isn’t complete without a financial forecast. An online software company might look at churn rates (the percentage of customers that cancel) and new signups. Three-year projections are typically adequate, but some investors will request a five-year forecast. Sales Forecast. Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Up and Running

AUGUST 21, 2014

What a lot of companies or startups don’t realize is when you put up forecast together, it’s difficult if you’re a startup. You probably want to have a monthly one though because all your other expenses for the most part are monthly: rent, salaries, all your fixed costs, insurance. You can have a yearly ARPU or ARPA.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Up and Running

NOVEMBER 12, 2018

The five key metrics to judge your subscription model’s success are: Churn and churn rate. Here are the components of the financial plan that you’ll need to include: Sales forecast : There are two parts involved with your sales forecast — annual revenue projections and cost of goods sold (COGS).

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Up and Running

OCTOBER 3, 2014

When we were starting LivePlan, we built out a subscription sales forecast to help us plan and to start to understand the key numbers that would drive the new business. But, beyond the forecast, we needed to know what metrics we should be tracking. Churn and Churn Rate. MRR (Monthly Recurring Revenue).

Metrics 96

Metrics Churn Rate Forecast Revenue 96

ConversionXL

OCTOBER 30, 2019

The goal at this stage is to re-engage and reactivate those who are demonstrating at-risk behavior patterns or who have completely churned. Metric examples: Customer save rate; Customer churn rate; Re-engagement rate. For example, do you include staff salaries? How to master CRO for SaaS.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

The goal at this stage is to re-engage and reactivate those who are demonstrating at-risk behavior patterns or who have completely churned. Metric examples: Customer save rate; Customer churn rate; Re-engagement rate. For example, do you include staff salaries? How to master CRO for SaaS. Tactical resources.

Retention 48

Retention Metrics Churn Rate Acquisition 48