ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. At the bottom of your funnel, your marketing goal is to turn loyal customers into lead generators. Measure the retention value of your customers by looking at: Churn rate: The number of customers that stop paying in a given period (e.g.,

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

NOVEMBER 5, 2020

Churn rate was high for a service that many organizations saw as a “nice to have.” For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a lead generator. Lead with a statement that your audience ultimately agrees with. Image source ).

PR 120

PR B2B Lean Audience 120

David Teten

DECEMBER 3, 2019

Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ She answered, ‘We see a lot of deals.’ Her answer? ‘I I chose my words very carefully. I said we had a lot of deal flow.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Cracking the Code

OCTOBER 10, 2008

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. Yet many B2B companies don’t have a clue. 4:31 PM.

Software Review 48

Software Review North America Europe Metrics 48