ConversionXL

FEBRUARY 3, 2022

Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Let’s look at each stage of the framework and how to use it to drive and measure growth. Address churn by engaging users. What do they want more of? Gamification.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. Measure the retention value of your customers by looking at: Churn rate: The number of customers that stop paying in a given period (e.g., If you had 200 subscribers and lost 10 in the last year, your churn rate is 5%).

Customer 140

Customer Marketing Social Media CPA 140

VC Cafe

NOVEMBER 5, 2024

Let’s start from the end: there’s no single best framework or answer on how to find product market fit. So naturally, I’ve used Google’s amazing NotebookLM to better engage with the material that’s out there and get my questions answered. It’s also good to remember that the path to PMF is rarely linear.

Product 158

Product Marketing Sales Cycle Churn Rate 158

Up and Running

NOVEMBER 13, 2020

It is mostly implemented as part of a CRM retention system whose focus is to engage the customer for the long-term. These surveys are used to assign customer retention scores to certain accounts, flag them, and then use a management tracking tool to ensure that the quality of service is consistently high.

Customer 135

Customer Churn Rate Silicon Valley Retention 135

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. How to master CRO for SaaS.

Retention 48

Retention Metrics Churn Rate Acquisition 48

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. I’ve developed a very simple work processing framework. Press is something you should do once you know your activation / retention metrics are good. Work with them first.

Technical Review 44

Technical Review Startup Cofounder Software Review 44