Churn Rate Framework Revenue 
ConversionXL
JUNE 26, 2019
Time and again, I’ve seen the “Triple A” sprint framework drive exponential SaaS growth. What is the “Triple A” sprint framework? The Triple A framework consists of three “A’s”: Analyze; Ask; Act. Some businesses use a North Star Metric to symbolize this focus, while others pick a revenue number. The first “A”: Analyze.
ConversionXL
FEBRUARY 3, 2022
Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Let’s look at each stage of the framework and how to use it to drive and measure growth. This helped grow revenue by 637%. Image source.
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ConversionXL
NOVEMBER 5, 2020
Churn rate was high for a service that many organizations saw as a “nice to have.” For ambitious agencies, taking an MVP approach can unlock incredibly lucrative revenue streams. However, it did communicate everything a potential client needed to know and was responsible for my first $9,000 in monthly recurring revenue.
Both Sides of the Table
FEBRUARY 15, 2016
It’s a very personal topic and I’d like to offer you a framework to decide for yourself, based on the following factors: How Long is it Taking to Raise Capital at Your Stage in the Market? ” and if anybody gives you a specific number I would be a bit skeptical because there is no universal answer.
Cracking the Code
OCTOBER 10, 2008
Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.
David Teten
DECEMBER 3, 2019
Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator.
Startup Lessons Learned
MARCH 21, 2013
Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% Mark MacLeod, Chief Corporate Development Officer at Freshbooks, says that you need to get below a 5% monthly churn rate before you know you’ve got a business that’s ready to scale.
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