ConversionXL

NOVEMBER 5, 2020

Churn rate was high for a service that many organizations saw as a “nice to have.” I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. When crafting offers like this, we rely on a messaging framework called SCQA, which stands for: Situation. Image source ). Image source ).

PR 120

PR B2B Lean Audience 120

VC Cafe

NOVEMBER 5, 2024

Let’s start from the end: there’s no single best framework or answer on how to find product market fit. So naturally, I’ve used Google’s amazing NotebookLM to better engage with the material that’s out there and get my questions answered. It’s also good to remember that the path to PMF is rarely linear.

Product 158

Product Marketing Sales Cycle Churn Rate 158

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48