Churn Rate Hockey Stick Revenue 
Up and Running
AUGUST 21, 2014
The other thing that they’re going to ask you is average revenue per account or per user or per customer. You need to understand how much money is brought in by each individual account or user when looking at the overall revenue. Then churn rate, like I talked about, churn rate will directly affect your lifetime value.
Up and Running
MARCH 11, 2015
Now you’re going to move into your revenue model. Okay, so now your revenue model, so this is—. Then referral rates and opt-out rates. He had two million people visiting his site, but no revenue, but yet he sold for $40 million. This is, are you a brick and mortar? You’re muted. This is what we track.
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